Product Manager

Privacy Policy

Job Openings

Product Manager

Accountable for the product performance and the monitoring of the external environment and the ongoing analysis of the agreed tactical plans to ensure the positioning and growth of Brand (HCP and Consumer)

Identify area market insights and opportunity via interactions with thought leaders and consultants within Dermatology, Pediatrics or other adjacent treating HCPs

Lead market research programs and market insights for brand and monitor/anticipate market development

Develop insights into actionable programs that have beneficial growth of the brand

Monitor and control brand budgets, forecasts, expenses and assess the marketing mix to evaluate product cost effectiveness and results

Develop product strategy, messaging, advertising, public relations and social media/digital campaigns to create a positive image in support of Brand strategic objectives

Manage the day-to-day execution of brand tactics, linking back to the brand strategy

Ensure consistency of messaging and strategic direction across all communication platforms/channels

Manage market research programs and market insights for brand and monitor/anticipate market development; life-cycle management of brand from a strategic marketing level

Spearhead the development of novel promotional and speaker bureau activities in line with internal compliance guidelines

Establish relationships with key opinion leaders (KOLs), establish physician advisory boards and participate in industry organizations to maintain awareness of market trends

Partner with medical affairs, regulatory, sales training and commercial analytics to align on strategic deliverables and ensure appropriate staging of scientific and promotional messaging

Manage agency partners and vendors in overseeing the development of core sales materials, tools and resources for effective communication with field representatives, physicians/healthcare professionals and consumers

Collaborate with Market Access, Sales and commercial leadership to ensure the patient experience is incorporated into core strategy and tactical execution plans

Liaise with sales force and sales management/training in effective development of training and marketing materials

Advocate for promotional brand strategy and alignment with the internal program/material review team (Medical, Legal, Regulatory)

Use knowledge of economic, financial, market and industry trends to understand and improve individual, work group and/or organizational results

Bachelor’s Degree in Life Sciences, Pharmacy, Marketing or Marketing Communications, Management or other related business discipline highly preferred and/or combination of education and experience

Ability to understand changing dynamics of pharmaceutical industry

Must be a digital native and possess documented social media marketing acumen

Ability to travel to medical conferences, National Sales Meetings, Plan of Action Meetings and for field rides with sales territory representatives or managers

Minimum 5+ years of healthcare, pharmaceutical or related product marketing or marketing communications commercial experience and/or leadership experience (pharmaceutical sales experience highly desired, but not required)

Lift up to 25lbs on an occasional basis

Sit for prolonged periods of time on a frequent basis

Stand, walk, climb, balance, stoop, kneel, crouch or crawl on an occasional basis

Reach, hands and arms on an occasional basis

Use hands to feel on an occasional basis

Communicate using hearing and speech on a frequent basis (in-person and/or virtual)

Use sense of vision (color difference, depth perception) on an occasional basis

Apply for This Job

Privacy Policy

•

Terms of Service

© BambooHR All rights reserved.