We are excited to recruit for a Value & Access Lead to join the Immunology Market Access team, in order to support delivery of our limitless ambitions. This is a pivotal role which ensures optimised Access for patients to AbbVie advances in medicines for patients with Immunological inflammatory disorders.
You will work closely with your aligned Brand and Medical Leads to shape the Strategy, with a high degree of
autonomy to use your own skills and expertise to manage your time and resource effectively to deliver on your core responsibilities – including core value campaigns.
The successful candidate will join an energetic, ambitious and agile team and work within a supportive environment which also offers opportunity for personal skills and career development.
The role will be based in our offices in Maidenhead at least three days per week, and will own end-to-end payer marketing deliverables/projects to support the delivery of our ambition through focused execution of our business priorities, including core payer marketing, as well as leading on NHS Partnership strategy & opportunities.
Strategic planning & execution
National Market Access Strategy, Value Proposition and value campaign design, delivery, and execution aligned to strategic priorities and UK Access landscape
Ensure clear measurement frameworks are in place to assess campaign and strategy execution and optimise accordingly
Key contributions to strategic and tactical plan development for the wider brand, being the lead for advising on the payer landscape and it’s relevance to the Strategic ambitions of your brand team.
Ensure high quality content is co-created with key stakeholders both internally and externally to ensure high impact
Prioritise ‘brilliant basics’ – embracing our systems and processes to ensure efficient ways of working and maximum impact
Identify opportunities to enhance our ways of working as a Value & Access team
Creation and evaluation of customer journeys to deliver high-impact engagement for key stakeholders during a given point in the pre- and post-launch period.
As part of a highly cross functional organisation, ensure relationships are fostered both internally and externally to deliver alignment and support for key initiatives.
This includes local, regional, global and external stakeholders (healthcare professionals, pharma service providers etc).
Accelerate AbbVie’s journey towards omnichannel excellence to deliver the highest quality customer engagement within the industry
This includes support evolving ways of working across the UK affiliate
Support on the planning and execution of customer journeys, ensuring optimal impact and agility in optimising performance of campaigns
Support the ongoing culture of compliance to the ABPI code and internal ways of working, whilst leveraging knowledge and experience of working with such frameworks to maximise the customer experience and impact of campaigns.
Strong commercial acumen & mindset
Consistent curiosity to ensure a strong understanding of complex business environment
Ability to deliver simplicity from complexity
Ability to monitor results and develop contingencies
Setting/implementing vision and direction with the customer facing team
Strong communication of ideas and concepts
Translate strategy into tactics plans and then deliver on these
Ability to challenge current thinking in the interests of raising the bar
Ability to work in a matrix environment and achieve results within a brand team
Can influence others, including those over whom they have no direct authority
Professional, accountable, and collaborative team player
Execution utilising Artificial Intelligence to accelerate quality and speed of delivery
PromoMats and compliance review of materials
Relevant experience relating to the above key responsibilities
Experience of the UK healthcare environment, preferably in customer facing roles
Relevant experience working with omnichannel marketing campaign design and execution
Significant experience working with the ABPI code
A working knowledge of the Immunology competitive landscape
Experience in in-field or head office Market Access roles is a preference
Marketing experience at Brand Manager level or more senior
Experience in NHS Partnership working (e.g. Joint working, Collaborative working)
AbbVie's UK offices in Maidenhead prioritize accessibility and employee well-being, creating a welcoming environment for everyone. The office includes a large car park for easy access, as well as step-free entry, accessible restrooms, and elevators to accommodate individuals with mobility challenges. The workspace features assistive technologies and adaptable workstations, fostering an inclusive culture. Additionally, there is a dedicated quiet zone for those who prefer to work without distraction. This area maximizes natural light and is strategically positioned for easy access with minimal noise disturbances. If you need specific information or have questions about accessibility arrangements, please let us know during the process.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
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Originally posted by AbbVie Inc.. View original posting
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