Associate Director, U.S. Immunology Consumer Marketing - Gastroenterology

The Associate Director, Consumer Marketing will actively contribute to the development and execution of consumer marketing strategies and tactics for SKYRIZI’s Crohn’s Disease indication. This role partners cross-functionally to translate patient insights, market trends, and brand objectives into integrated, compliant, and effective consumer marketing programs. The Associate Director serves as a subject matter expert for consumer marketing within the Gastroenterology organization and manages internal and external partners to help drive brand growth and improve patient experience.

Lead the continued evolution, tactical plans and ongoing optimization for the SKYRIZI Crohn’s Disease indication

Collaborate with external agencies, internal partners, and leadership to build, manage, and execute marketing and robust media plans to achieve business objectives and goals

Manage strategy and project development of DTC advertising for brand awareness, acquisition, and conversion initiatives through a variety of channels which may include CRM, in-office, print, SEM, digital & social media, and video including broadcast TV

Collaborate with Public Affairs, Professional Marketing, Legal, Regulatory, Medical, and Project Management to ensure brand consistency and promotional compliance

Provide leadership, coaching, and development for direct reports

Leverage market trends, consumer insights, and competitive intelligence to inform strategy and optimization

Define and evaluate campaign metrics to assess performance, improve effectiveness, and support return on investment

Prepare materials and present to executive leadership

Manage the marketing budget and prioritize multiple projects to ensure timely execution

Drive growth in brand/product penetration, share, awareness, and patient requests

BA/BS required; MBA preferred

8+ years of relevant consumer marketing experience

Competency in core marketing capabilities including creative development, positioning, media planning, investment optimization, and agency management

Strong understanding of digital and broadcast media, including social media platforms and their application

Experience using market research and consumer insights to inform strategy and execution

Ability to understand clinical and medical information and apply it to marketing strategy

Demonstrated success working in a matrixed organization and influencing without authority

Excellent communication, presentation, and interpersonal skills

Experience managing multiple external agencies and internal cross-functional partners

Strong analytical skills balanced with creative thinking

Strong planning, coordination, project management, and problem-solving skills

Ability to work proactively, collaboratively, and with diplomacy

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of thisposting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location,and we may ultimately pay more or less than the posted range. This range may be modified in the future. ​

We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​

This job is eligible to participate in our long-term incentive programs. ​

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission,incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless anduntil paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.​

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

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