Marketing Strategy Lead

<p> </p><p><span style="font-family:arial, helvetica, sans-serif"><strong>At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’.

There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.</strong></span></p><p> </p><p><span style="font-size:28.0px;font-family:arial, helvetica, sans-serif"> <strong>Marketing Strategy Lead</strong></span></p><p> </p><p style="margin: 0cm 0cm 8pt; font-size: 11pt; font-family: Calibri, sans-serif; line-height: 107%;"><strong><span style="font-size: 10.0pt; line-height: 107%; font-family: Aptos, sans-serif;">Marketing Strategy Lead – Cardiorenal </span></strong></p><p style="margin: 0cm 0cm 8pt; font-size: 11pt; font-family: Calibri, sans-serif; line-height: 107%;"> </p><p style="margin: 0cm 0cm 8pt; font-size: 11pt; font-family: Calibri, sans-serif; line-height: 107%;"> </p><p style="margin: 0cm 0cm 8pt; font-size: 11pt; font-family: Calibri, sans-serif; line-height: 107%;"><span style="font-size: 10.0pt; line-height: 107%; font-family: Aptos, sans-serif;">At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ‘Health for all, Hunger for none’ is no longer a dream, but a real possibility.

We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us.

If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, then you've found the perfect place to nurture your aspirations and make an impact.</span></p><p style="margin: 0cm 0cm 8pt 18pt; font-size: 11pt; font-family: Calibri, sans-serif; line-height: 107%;"> </p><p style="margin: 0cm 0cm 8pt 18pt; font-size: 11pt; font-family: Calibri, sans-serif; line-height: 107%;"> </p><p style="margin: 0cm 0cm 8pt 18pt; font-size: 11pt; font-family: Calibri, sans-serif; line-height: 107%;"> </p><p style="margin: 0cm 0cm 8pt; font-size: 11pt; font-family: Calibri, sans-serif; line-height: 107%;"><strong><em>Where do you want to go?</em></strong></p><p style="margin: 0cm 0cm 8pt; font-size: 11pt; font-family: Calibri, sans-serif; line-height: 107%;"> </p><p style="line-height: 15pt; margin-right: 0cm; margin-left: 0cm; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style="font-size: 10.0pt; font-family: Aptos, sans-serif;">Are you a dynamic and flexible marketer who thrives on turning insight into action and wants to make a genuine difference to patients' lives?</span></p><p style="line-height: 15pt; margin-right: 0cm; margin-left: 0cm; font-size: 12pt; font-family: 'Times New Roman', serif;"> </p><p style="line-height: 15pt; margin-right: 0cm; margin-left: 0cm; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style="font-size: 10.0pt; font-family: Aptos, sans-serif;">We're looking for an ambitious, commercially minded, and customer-focused <strong><span style="font-family: Aptos, sans-serif; font-weight: normal;">Marketing Strategy Lead</span></strong> to drive the growth and success of our pharmaceutical portfolio across <strong><span style="font-family: Aptos, sans-serif; font-weight: normal;">Australia and New Zealand</span></strong><strong>.</strong></span></p><p style="line-height: 15pt; margin-right: 0cm; margin-left: 0cm; font-size: 12pt; font-family: 'Times New Roman', serif;"> </p><p style="line-height: 15pt; margin-right: 0cm; margin-left: 0cm; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style="font-size: 10.0pt; font-family: Aptos, sans-serif;">In this highly visible role, you'll have the opportunity to influence business strategy, shape brand performance, and deliver meaningful outcomes for patients, healthcare professionals, and the healthcare system. You'll work at the intersection of commercial excellence, innovation, and customer engagement, leading the development and execution of impactful marketing strategies that engage customers, unlock growth and create lasting value.</span></p><p style="line-height: 15pt; margin-right: 0cm; margin-left: 0cm; font-size: 12pt; font-family: 'Times New Roman', serif;"> </p><p style="line-height: 15pt; margin-right: 0cm; margin-left: 0cm; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style="font-size: 10.0pt; font-family: Aptos, sans-serif;">As a trusted partner to cross-functional and global stakeholders, you'll collaborate closely as part of a self-manager cross-functional product team with <strong><span style="font-family: Aptos, sans-serif; font-weight: normal;">Commercial, Medical, Market Access, Customer Engagement, and Global teams</span></strong> to identify opportunities, solve complex challenges, and bring customer-centric strategies to life.</span></p><p style="margin: 0cm 0cm 8pt 18pt; font-size: 11pt; font-family: Calibri, sans-serif; line-height: 107%;"> </p><p style="margin: 0cm 0cm 8pt 18pt; font-size: 11pt; font-family: Calibri, sans-serif; line-height: 107%;"> </p><p style="margin: 0cm 0cm 8pt 18pt; font-size: 11pt; font-family: Calibri, sans-serif; line-height: 107%;"> </p><p style="margin: 0cm 0cm 8pt; font-size: 11pt; font-family: Calibri, sans-serif; line-height: 107%;"><strong><u><span style="font-size: 10.0pt; line-height: 107%; font-family: Aptos, sans-serif;">Key Responsibilities</span></u></strong></p><p style="line-height: 15pt; margin: 0cm 0cm 8pt; font-size: 11pt; font-family: Calibri, sans-serif;"><strong><span style="font-size: 10.0pt; font-family: Aptos, sans-serif;">Strategic Marketing & Portfolio Growth</span></strong></p><ul style="margin-bottom: 0cm; margin-top: 0px;" type="disc"><li style="line-height: 15pt; margin-top: 0cm; margin-right: 0cm; margin-bottom: 8pt; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-size: 10.0pt; font-family: Aptos, sans-serif;">Develop and execute marketing strategies aligned to business and customer objectives.</span></li><li style="line-height: 15pt; margin-top: 0cm; margin-right: 0cm; margin-bottom: 8pt; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-size: 10.0pt; font-family: Aptos, sans-serif;">Lead brand planning, product launches, lifecycle management, and portfolio growth initiatives.</span></li><li style="line-height: 15pt; margin-top: 0cm; margin-right: 0cm; margin-bottom: 8pt; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-size: 10.0pt; font-family: Aptos, sans-serif;">Translate customer and patient insights into impactful marketing actions.</span></li><li style="line-height: 15pt; margin-top: 0cm; margin-right: 0cm; margin-bottom: 8pt; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-size: 10.0pt; font-family: Aptos, sans-serif;">Identify market opportunities and drive innovative omnichannel engagement.</span></li><li style="line-height: 15pt; margin-top: 0cm; margin-right: 0cm; margin-bottom: 8pt; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-size: 10.0pt; font-family: Aptos, sans-serif;">Partner cross-functionally to optimise commercial performance and customer outcomes.</span></li></ul><p style="line-height: 15pt; margin: 0cm 0cm 8pt; font-size: 11pt; font-family: Calibri, sans-serif;"><strong><span style="font-size: 10.0pt; font-family: Aptos, sans-serif;">Campaign Management & Customer Engagement</span></strong></p><ul style="margin-bottom: 0cm; margin-top: 0px;" type="disc"><li style="line-height: 15pt; margin-top: 0cm; margin-right: 0cm; margin-bottom: 8pt; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-size: 10.0pt; font-family: Aptos, sans-serif;">Lead the development, execution, and optimisation of integrated marketing campaigns, from planning, campaign delivery and content creation, to performance evaluation</span></li><li style="line-height: 15pt; margin-top: 0cm; margin-right: 0cm; margin-bottom: 8pt; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-size: 10.0pt; font-family: Aptos, sans-serif;">Deliver customer-centric initiatives that drive engagement, growth, and market share.</span></li><li style="line-height: 15pt; margin-top: 0cm; margin-right: 0cm; margin-bottom: 8pt; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-size: 10.0pt; font-family: Aptos, sans-serif;">Monitor campaign performance, measure success against KPIs, and implement improvements.</span></li><li style="line-height: 15pt; margin-top: 0cm; margin-right: 0cm; margin-bottom: 8pt; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-size: 10.0pt; font-family: Aptos, sans-serif;">Collaborate with Customer Engagement and omnichannel teams to create seamless customer experiences.</span></li></ul><p style="line-height: 15pt; margin: 0cm 0cm 8pt; font-size: 11pt; font-family: Calibri, sans-serif;"><strong><span style="font-size: 10.0pt; font-family: Aptos, sans-serif;">Insights & Commercial Performance</span></strong></p><ul style="margin-bottom: 0cm; margin-top: 0px;" type="disc"><li style="line-height: 15pt; margin-top: 0cm; margin-right: 0cm; margin-bottom: 8pt; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-size: 10.0pt; font-family: Aptos, sans-serif;">Analyse market trends, customer behaviour, product performance, and competitor activity.</span></li><li style="line-height: 15pt; margin-top: 0cm; margin-right: 0cm; margin-bottom: 8pt; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-size: 10.0pt; font-family: Aptos, sans-serif;">Generate actionable insights to inform strategy and future marketing initiatives.</span></li><li style="line-height: 15pt; margin-top: 0cm; margin-right: 0cm; margin-bottom: 8pt; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-size: 10.0pt; font-family: Aptos, sans-serif;">Track customer journeys and recommend opportunities to enhance engagement and outcomes.</span></li><li style="line-height: 15pt; margin-top: 0cm; margin-right: 0cm; margin-bottom: 8pt; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-size: 10.0pt; font-family: Aptos, sans-serif;">Present performance results and recommendations to key stakeholders.</span></li></ul><p style="line-height: 15pt; margin: 0cm 0cm 8pt; font-size: 11pt; font-family: Calibri, sans-serif;"><strong><span style="font-size: 10.0pt; font-family: Aptos, sans-serif;">Financial Management</span></strong></p><ul style="margin-bottom: 0cm; margin-top: 0px;" type="disc"><li style="line-height: 15pt; margin-top: 0cm; margin-right: 0cm; margin-bottom: 8pt; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-size: 10.0pt; font-family: Aptos, sans-serif;">Manage forecasting, demand planning, budgets, and promotional investments.</span></li><li style="line-height: 15pt; margin-top: 0cm; margin-right: 0cm; margin-bottom: 8pt; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-size: 10.0pt; font-family: Aptos, sans-serif;">Support portfolio planning and drive sustainable, profitable growth.</span></li></ul><p style="line-height: 15pt; margin: 0cm 0cm 8pt; font-size: 11pt; font-family: Calibri, sans-serif;"><strong><span style="font-size: 10.0pt; font-family: Aptos, sans-serif;">Leadership & Collaboration</span></strong></p><ul style="margin-bottom: 0cm; margin-top: 0px;" type="disc"><li style="line-height: 15pt; margin-top: 0cm; margin-right: 0cm; margin-bottom: 8pt; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-size: 10.0pt; font-family: Aptos, sans-serif;">Build strong partnerships across local, regional, and global teams.</span></li><li style="line-height: 15pt; margin-top: 0cm; margin-right: 0cm; margin-bottom: 8pt; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-size: 10.0pt; font-family: Aptos, sans-serif;">Influence stakeholders and champion agile ways of working.</span></li><li style="line-height: 15pt; margin-top: 0cm; margin-right: 0cm; margin-bottom: 8pt; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-size: 10.0pt; font-family: Aptos, sans-serif;">Contribute to broader commercial strategy and role model Bayer's values and leadership behaviours.</span></li></ul><p style="margin: 0cm 0cm 8pt 18pt; font-size: 11pt; font-family: Calibri, sans-serif; line-height: 107%;"> </p><p style="margin: 0cm 0cm 8pt 18pt; font-size: 11pt; font-family: Calibri, sans-serif; line-height: 107%;"> </p><p style="margin: 0cm 0cm 8pt 18pt; font-size: 11pt; font-family: Calibri, sans-serif; line-height: 107%;"> </p><p style="margin: 0cm 0cm 8pt 18pt; font-size: 11pt; font-family: Calibri, sans-serif; line-height: 107%;"> </p><p style="margin: 0cm 0cm 8pt; font-size: 11pt; font-family: Calibri, sans-serif; line-height: 107%;"><strong><u><span style="font-size: 10.0pt; line-height: 107%; font-family: Aptos, sans-serif;">About You</span></u></strong></p><p style="line-height: 15pt; margin: 0cm 0cm 8pt; font-size: 11pt; font-family: Calibri, sans-serif;"><strong><span style="font-size: 10.0pt; font-family: Aptos, sans-serif;">Essential Experience</span></strong></p><ul style="margin-bottom: 0cm; margin-top: 0px;" type="disc"><li style="line-height: 15pt; margin-top: 0cm; margin-right: 0cm; margin-bottom: 8pt; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-size: 10.0pt; font-family: Aptos, sans-serif;">Minimum 5 years' pharmaceutical sales and/or marketing experience with a proven track record of success.</span></li><li style="line-height: 15pt; margin-top: 0cm; margin-right: 0cm; margin-bottom: 8pt; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-size: 10.0pt; font-family: Aptos, sans-serif;">Demonstrated experience developing and implementing customer-centric marketing strategies within pharmaceuticals.</span></li><li style="line-height: 15pt; margin-top: 0cm; margin-right: 0cm; margin-bottom: 8pt; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-size: 10.0pt; font-family: Aptos, sans-serif;">Strong commercial acumen, including forecasting, budget management, and P&L responsibility.</span></li><li style="line-height: 15pt; margin-top: 0cm; margin-right: 0cm; margin-bottom: 8pt; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-size: 10.0pt; font-family: Aptos, sans-serif;">Understanding of omnichannel marketing and digital engagement<br>Ability to influence across matrix organisations and lead without authority</span></li><li style="line-height: 15pt; margin-top: 0cm; margin-right: 0cm; margin-bottom: 8pt; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-size: 10.0pt; font-family: Aptos, sans-serif;">A mindset of experimentation and innovation with appetite for driving innovation and productivity using AI<br>Strong understanding of the healthcare and pharmaceutical environment, including commercialisation, market access, and regulatory considerations.</span></li><li style="line-height: 15pt; margin-top: 0cm; margin-right: 0cm; margin-bottom: 8pt; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-size: 10.0pt; font-family: Aptos, sans-serif;">Deep knowledge of omnichannel marketing and digital customer engagement strategies.</span></li><li style="line-height: 15pt; margin-top: 0cm; margin-right: 0cm; margin-bottom: 8pt; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-size: 10.0pt; font-family: Aptos, sans-serif;">Outstanding stakeholder management, influencing, and communication skills.</span></li><li style="line-height: 15pt; margin-top: 0cm; margin-right: 0cm; margin-bottom: 8pt; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-size: 10.0pt; font-family: Aptos, sans-serif;">Strong analytical and problem-solving capabilities.</span></li><li style="line-height: 15pt; margin-top: 0cm; margin-right: 0cm; margin-bottom: 8pt; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-size: 10.0pt; font-family: Aptos, sans-serif;">Ability to translate strategic vision into effective tactical execution.</span></li><li style="line-height: 15pt; margin-top: 0cm; margin-right: 0cm; margin-bottom: 8pt; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-size: 10.0pt; font-family: Aptos, sans-serif;">Proven project management and prioritisation skills.</span></li><li style="line-height: 15pt; margin-top: 0cm; margin-right: 0cm; margin-bottom: 8pt; font-size: 11pt; font-family: Calibri, sans-serif;">Exposure across product lifecycle stages, including launch</li><li style="line-height: 15pt; margin-top: 0cm; margin-right: 0cm; margin-bottom: 8pt; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-size: 10.0pt; font-family: Aptos, sans-serif;">Bachelor's degree or equivalent tertiary qualification.</span></li></ul><p style="line-height: 15pt; margin: 0cm 0cm 8pt; font-size: 11pt; font-family: Calibri, sans-serif;"><strong><span style="font-size: 10.0pt; font-family: Aptos, sans-serif;">Desired Capabilities</span></strong></p><ul style="margin-bottom: 0cm; margin-top: 0px;" type="disc"><li style="line-height: 15pt; margin-top: 0cm; margin-right: 0cm; margin-bottom: 8pt; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-size: 10.0pt; font-family: Aptos, sans-serif;">Experience leading without direct authority and working across diverse stakeholder groups.</span></li><li style="line-height: 15pt; margin-top: 0cm; margin-right: 0cm; margin-bottom: 8pt; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-size: 10.0pt; font-family: Aptos, sans-serif;">Comprehensive knowledge of therapeutic areas within the pharmaceutical industry.</span></li><li style="line-height: 15pt; margin-top: 0cm; margin-right: 0cm; margin-bottom: 8pt; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-size: 10.0pt; font-family: Aptos, sans-serif;">Experience working within an agile and matrixed organisation.</span></li></ul><p style="margin: 0cm 0cm 8pt 18pt; font-size: 11pt; font-family: Calibri, sans-serif; line-height: 107%;"> </p><p style="margin: 0cm 0cm 8pt 18pt; font-size: 11pt; font-family: Calibri, sans-serif; line-height: 107%;"> </p><p style="margin: 0cm 0cm 8pt; font-size: 11pt; font-family: Calibri, sans-serif; line-height: 107%;"> </p><p style="margin: 0cm 0cm 8pt; font-size: 11pt; font-family: Calibri, sans-serif; line-height: 107%;"> </p><p style="margin: 0cm 0cm 8pt; font-size: 11pt; font-family: Calibri, sans-serif; line-height: 107%;"><strong><em>Be You @ Bayer</em></strong></p><p style="margin: 0cm 0cm 8pt; font-size: 11pt; font-family: Calibri, sans-serif; line-height: 107%;">We are committed to creating a culture where people can be their best, in an environment that values inclusion, diversity and flexibility.

At Bayer everyone belongs, regardless of race, colour, ancestry, religion, national origin, citizenship, sexual orientation, age, marital status, disability, gender identity, personality, thinking styles or background. We strongly encourage First Nations people to apply.</p><p style="margin: 0cm 0cm 8pt; font-size: 11pt; font-family: Calibri, sans-serif; line-height: 107%;">If you have a disability or special need that requires accommodation, please let us know.</p><p style="margin: 0cm 0cm 8pt; font-size: 11pt; font-family: Calibri, sans-serif; line-height: 107%;"><strong><em> </em></strong></p><p style="margin: 0cm 0cm 8pt; font-size: 11pt; font-family: Calibri, sans-serif; line-height: 107%;"> </p><p style="margin: 0cm 0cm 8pt; font-size: 11pt; font-family: Calibri, sans-serif; line-height: 107%;"> </p><p style="margin: 0cm 0cm 8pt; font-size: 11pt; font-family: Calibri, sans-serif; line-height: 107%;"><strong><em>Be part of something bigger</em></strong></p><p style="margin: 0cm; font-size: 11pt; font-family: Calibri, sans-serif; line-height: 107%;">At Bayer we support your career.

Ready to join our team? Click Apply.

For more information about this role and the innovative suite of benefits on offer, get in contact with our Talent Acquisition Team via <a href="http://mailto:jobs.anz@bayer.com/" target="_blank" rel="noopener">jobs.anz@bayer.com</a>. <br><br></p><p style="margin: 0cm; font-size: 11pt; font-family: Calibri, sans-serif; line-height: 107%;">Recruitment agencies please note that this position will be managed via our in-house Talent Acquisition Team. Bayer does not accept any unsolicited resumes.</p><p> </p><p> </p><p> </p><p><span style="font-size:14.0px;font-family:arial, helvetica, sans-serif"><strong>Location:</strong></span></p><p><span style="font-family:arial, helvetica, sans-serif"><span style="font-size:14.0px">Australia : New South Wales : Pymble</span>  </span></p><p> </p><p><span style="font-size:14.0px;font-family:arial, helvetica, sans-serif"><strong>Division:</strong></span></p><p><span style="font-family:arial, helvetica, sans-serif"><span style="font-size:14.0px">Pharmaceuticals</span> </span></p><p> </p><p><span style="font-size:14.0px;font-family:arial, helvetica, sans-serif"><strong>Reference Code:</strong> </span></p><p><span style="font-family:arial, helvetica, sans-serif"><span style="font-size:14.0px">877750</span> </span></p>