Senior Shopper Marketing Manager

<div id="tor__fextJobDescHeader_readOnlyDiv"><div id="tor__fextJobDescHeader_content"><p><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"><strong>At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’.

There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.</strong></span></p><p><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">Bayer is an organisation where decisions are made together and where innovation cycles are in 90 days sprints.

Our operating model (Dynamic Shared Ownership (we call it DSO) is a reimagined way of operating a multinational company which moves at speed and scale with the goal of delivering on our vision.  </span></p><p><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">Being part of #TeamBayer means that you are part of our vision and of our future – delivering to our farmers, patients, and consumers. </span></p><p><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"> <a href="https://www.bayer.com/en/strategy/strategy" target="_blank" rel="noopener">https://www.bayer.com/en/strategy/strateg</a>y</span></p></div></div><p style="margin: 0.0cm 0.0cm 8.0pt; line-height: 115%; font-size: 12.0pt; font-family: Aptos, sans-serif;"> </p><p style="margin: 0.0cm 0.0cm 8.0pt; line-height: 115%; font-size: 12.0pt; font-family: Aptos, sans-serif;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><strong>Senior Shopper Marketing Manager</strong></span><br><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><strong>Consumer Health – Commercial & Shopper Marketing</strong></span></p><p style="margin: 0.0cm 0.0cm 8.0pt; line-height: 115%; font-size: 12.0pt; font-family: Aptos, sans-serif;"> </p><p style="margin: 0.0cm 0.0cm 8.0pt; line-height: 115%; font-size: 12.0pt; font-family: Aptos, sans-serif;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">The <strong>Senior Shopper Marketing Manager</strong> plays a critical role in shaping how Bayer Consumer Health brands connect with shoppers across retail and digital channels. You will develop and deliver insight-led activation strategies that bring together shopper behaviour, category insights, retailer priorities, and brand objectives to drive engagement, conversion, and business growth.</span></p><p style="margin: 0.0cm 0.0cm 8.0pt; line-height: 115%; font-size: 12.0pt; font-family: Aptos, sans-serif;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">This is an exciting opportunity for an ambitious Shopper Marketing professional looking to step into a broader, more strategic role with increased customer exposure, greater budget responsibility, and the opportunity to influence how our brands appear across the entire shopper journey.</span></p><p style="margin: 0.0cm 0.0cm 8.0pt; line-height: 115%; font-size: 12.0pt; font-family: Aptos, sans-serif;"> </p><p style="margin: 0.0cm 0.0cm 8.0pt; line-height: 115%; font-size: 12.0pt; font-family: Aptos, sans-serif;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><strong>What You'll Do</strong></span></p><p style="margin: 0.0cm 0.0cm 8.0pt; line-height: 115%; font-size: 12.0pt; font-family: Aptos, sans-serif;"> </p><ul style="margin-top: 0.0cm; margin-bottom: 0.0cm;" type="disc"><li style="margin-top: 0cm; margin-right: 0cm; margin-bottom: 8pt; line-height: 115%; font-size: 10pt; font-family: verdana, geneva, sans-serif;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><strong>Lead shopper marketing activation plans</strong> across key retail customers, delivering impactful campaigns that drive shopper engagement and commercial performance.</span></li><li style="margin-top: 0cm; margin-right: 0cm; margin-bottom: 8pt; line-height: 115%; font-size: 10pt; font-family: verdana, geneva, sans-serif;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><strong>Develop omni-channel strategies</strong> across in-store, eCommerce, digital shelf, and retail media to create seamless shopper experiences.</span></li><li style="margin-top: 0cm; margin-right: 0cm; margin-bottom: 8pt; line-height: 115%; font-size: 10pt; font-family: verdana, geneva, sans-serif;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><strong>Build strong relationships with retail customers, media partners, and agencies</strong>, acting as a trusted ambassador for Bayer Consumer Health brands.</span></li><li style="margin-top: 0cm; margin-right: 0cm; margin-bottom: 8pt; line-height: 115%; font-size: 10pt; font-family: verdana, geneva, sans-serif;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><strong>Champion the shopper agenda</strong> within cross-functional teams, ensuring shopper insights shape brand, category, and customer strategies.</span></li></ul><ul style="margin-top: 0.0cm; margin-bottom: 0.0cm;" type="disc"><li style="margin-top: 0cm; margin-right: 0cm; margin-bottom: 8pt; line-height: 115%; font-size: 10pt; font-family: verdana, geneva, sans-serif;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><strong>Manage and optimise shopper marketing investments</strong> of up to £4 million, ensuring strong ROI and measurable business impact.</span></li><li style="margin-top: 0cm; margin-right: 0cm; margin-bottom: 8pt; line-height: 115%; font-size: 10pt; font-family: verdana, geneva, sans-serif;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><strong>Evaluate campaign performance and identify growth opportunities</strong> using shopper, customer, and market data to continuously improve activation effectiveness.</span></li></ul><p style="margin: 0.0cm 0.0cm 8.0pt; line-height: 115%; font-size: 12.0pt; font-family: Aptos, sans-serif;"> </p><p style="margin: 0.0cm 0.0cm 8.0pt; line-height: 115%; font-size: 12.0pt; font-family: Aptos, sans-serif;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><strong>About You</strong></span></p><p style="margin: 0.0cm 0.0cm 8.0pt; line-height: 115%; font-size: 12.0pt; font-family: Aptos, sans-serif;"> </p><ul style="margin-top: 0.0cm; margin-bottom: 0.0cm;" type="disc"><li style="margin-top: 0cm; margin-right: 0cm; margin-bottom: 8pt; line-height: 115%; font-size: 10pt; font-family: verdana, geneva, sans-serif;"><span style="font-size: 10pt; font-family: verdana, geneva, sans-serif;">Significant experience in <strong>Shopper Marketing, Sales, Marketing, or Category Management</strong>, ideally within <strong>FMCG and/or OTC Consumer Health.</strong></span></li><li style="margin-top: 0cm; margin-right: 0cm; margin-bottom: 8pt; line-height: 115%; font-size: 10pt; font-family: verdana, geneva, sans-serif;"><span style="font-size: 10pt; font-family: verdana, geneva, sans-serif;">Proven experience working directly with <strong>retail customers</strong> and delivering customer-facing activation plans.</span></li><li style="margin-top: 0cm; margin-right: 0cm; margin-bottom: 8pt; line-height: 115%; font-size: 10pt; font-family: verdana, geneva, sans-serif;"><span style="font-size: 10pt; font-family: verdana, geneva, sans-serif;">Strong understanding of <strong>omni-channel shopper marketing</strong>, including in-store, eCommerce, digital shelf, and retail media. </span></li><li style="margin-top: 0cm; margin-right: 0cm; margin-bottom: 8pt; line-height: 115%; font-size: 10pt; font-family: verdana, geneva, sans-serif;"><span style="font-size: 10pt; font-family: verdana, geneva, sans-serif;">Skilled at using <strong>shopper, customer, and performance data</strong> to build compelling activation plans and drive results. </span></li><li style="margin-top: 0cm; margin-right: 0cm; margin-bottom: 8pt; line-height: 115%; font-size: 10pt; font-family: verdana, geneva, sans-serif;"><span style="font-size: 10pt; font-family: verdana, geneva, sans-serif;">Excellent stakeholder management, communication, presentation, and influencing skills. </span></li><li style="margin-top: 0cm; margin-right: 0cm; margin-bottom: 8pt; line-height: 115%; font-size: 10pt; font-family: verdana, geneva, sans-serif;"><span style="font-size: 10pt; font-family: verdana, geneva, sans-serif;">Degree educated (or equivalent experience) with strong commercial acumen and a collaborative, proactive mindset.</span></li></ul><p style="margin: 0.0cm 0.0cm 8.0pt; line-height: 115%; font-size: 12.0pt; font-family: Aptos, sans-serif;"> </p><p style="margin: 0.0cm 0.0cm 8.0pt; line-height: 115%; font-size: 12.0pt; font-family: Aptos, sans-serif;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><strong>Please note that, unfortunately, we are unable to offer visa sponsorship for this role.

Applicants must have the right to work in the UK without sponsorship now or in the future.</strong></span></p><p style="margin: 0.0cm 0.0cm 8.0pt; line-height: 115%; font-size: 12.0pt; font-family: Aptos, sans-serif;"> </p><p style="margin: 0.0cm 0.0cm 8.0pt; line-height: 115%; font-size: 12.0pt; font-family: Aptos, sans-serif;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><strong>Why Bayer</strong></span></p><p style="margin: 0.0cm 0.0cm 8.0pt; line-height: 115%; font-size: 12.0pt; font-family: Aptos, sans-serif;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Join a global organization where you can directly shape regulatory strategy at scale, influence industry direction, and build capabilities that will define the future of Consumer Health.</span></p><p style="margin: 0.0cm 0.0cm 8.0pt; line-height: 115%; font-size: 12.0pt; font-family: Aptos, sans-serif;"> </p><p style="margin: 0.0cm 0.0cm 8.0pt; line-height: 115%; font-size: 12.0pt; font-family: Aptos, sans-serif;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><a name="_Hlk62708638"></a><strong>Your Application</strong></span></p><p style="margin: 0.0cm 0.0cm 8.0pt; line-height: 115%; font-size: 12.0pt; font-family: Aptos, sans-serif;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">“Be You” at Bayer where you have the opportunity to be part of our culture influencing Health for all and Hunger for none.</span></p><p style="margin: 0.0cm 0.0cm 8.0pt; line-height: 115%; font-size: 12.0pt; font-family: Aptos, sans-serif;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">We value our employees and believe that rewarding your contributions is essential to our shared vision. Discover the exceptional benefits awaiting you as a valued member of #Teambayer</span></p><p style="margin: 0.0cm 0.0cm 8.0pt; line-height: 115%; font-size: 12.0pt; font-family: Aptos, sans-serif;"> </p><p style="margin: 0.0cm 0.0cm 8.0pt; line-height: 115%; font-size: 12.0pt; font-family: Aptos, sans-serif;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><strong>Compensation and Benefits</strong></span></p><p style="margin: 0.0cm 0.0cm 8.0pt; line-height: 115%; font-size: 12.0pt; font-family: Aptos, sans-serif;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><strong>Salary you can expect:  </strong>£60K - £75K pa depending on experience.

Salary reviews take place annually in April.</span></p><p style="margin: 0.0cm 0.0cm 8.0pt; line-height: 115%; font-size: 12.0pt; font-family: Aptos, sans-serif;"> </p><ul style="margin-top: 0.0cm; margin-bottom: 0.0cm;" type="disc"><li style="margin-bottom: 0cm; margin-top: 0cm; margin-right: 0cm; line-height: 115%; font-size: 10pt; font-family: verdana, geneva, sans-serif;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Competitive compensation package consisting of an attractive base salary and annual company bonus.</span></li><li style="margin-bottom: 0cm; margin-top: 0cm; margin-right: 0cm; line-height: 115%; font-size: 10pt; font-family: verdana, geneva, sans-serif;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">28 days annual leave plus bank holidays</span></li><li style="margin-bottom: 0cm; margin-top: 0cm; margin-right: 0cm; line-height: 115%; font-size: 10pt; font-family: verdana, geneva, sans-serif;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Private Healthcare, generous pension scheme and Life Insurance</span></li><li style="margin-bottom: 0cm; margin-top: 0cm; margin-right: 0cm; line-height: 115%; font-size: 10pt; font-family: verdana, geneva, sans-serif;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Wellness programs and support</span></li><li style="margin-bottom: 0cm; margin-top: 0cm; margin-right: 0cm; line-height: 115%; font-size: 10pt; font-family: verdana, geneva, sans-serif;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Employee discount scheme</span></li><li style="margin-bottom: 0cm; margin-top: 0cm; margin-right: 0cm; line-height: 115%; font-size: 10pt; font-family: verdana, geneva, sans-serif;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">State of the art offices</span></li><li style="margin-bottom: 0cm; margin-top: 0cm; margin-right: 0cm; line-height: 115%; font-size: 10pt; font-family: verdana, geneva, sans-serif;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">International career possibilities</span></li><li style="margin-bottom: 0cm; margin-top: 0cm; margin-right: 0cm; line-height: 115%; font-size: 10pt; font-family: verdana, geneva, sans-serif;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Flexible and Hybrid working</span></li><li style="margin-bottom: 0cm; margin-top: 0cm; margin-right: 0cm; line-height: 115%; font-size: 10pt; font-family: verdana, geneva, sans-serif;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Help with home office equipment</span></li><li style="margin-bottom: 0cm; margin-top: 0cm; margin-right: 0cm; line-height: 115%; font-size: 10pt; font-family: verdana, geneva, sans-serif;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Volunteering days</span></li><li style="margin-bottom: 0cm; margin-top: 0cm; margin-right: 0cm; line-height: 115%; font-size: 10pt; font-family: verdana, geneva, sans-serif;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Support for professional growth in a wide range of learning and development opportunities</span></li><li style="margin-bottom: 0cm; margin-top: 0cm; margin-right: 0cm; line-height: 115%; font-size: 10pt; font-family: verdana, geneva, sans-serif;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">We welcome and embrace diversity providing an inclusive working environment</span></li></ul><p style="margin: 0.0cm 0.0cm 8.0pt; line-height: 115%; font-size: 12.0pt; font-family: Aptos, sans-serif;"> </p><p style="margin: 0.0cm 0.0cm 8.0pt; line-height: 115%; font-size: 12.0pt; font-family: Aptos, sans-serif;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><a name="_Hlk137049731"></a><strong>The best possible work-life balance is of great importance to us, which is why we support flexible hybrid working model.</strong></span></p><p style="margin: 0.0cm 0.0cm 8.0pt; line-height: 115%; font-size: 12.0pt; font-family: Aptos, sans-serif;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">#LI-UK</span></p><p style="margin: 0.0cm 0.0cm 8.0pt; line-height: 115%; font-size: 12.0pt; font-family: Aptos, sans-serif;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">#Hybrid</span></p><p style="margin: 0.0cm 0.0cm 8.0pt; line-height: 115%; font-size: 12.0pt; font-family: Aptos, sans-serif;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><em> </em></span></p><p style="margin: 0.0cm 0.0cm 8.0pt; line-height: 115%; font-size: 12.0pt; font-family: Aptos, sans-serif;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Bayer welcomes applications from all individuals, regardless of age, disability, gender identity/expression, family status, pregnancy and maternity, race, religion or belief, sex, and sexual orientation. We are committed to treating all applicants fairly and without discrimination.

We continue to progressively embrace and adopt actions to advance our Diversity Equity & Inclusion (DE&I) commitments and aspirations, #ForBetter.</span></p><p style="margin: 0.0cm 0.0cm 8.0pt; line-height: 115%; font-size: 12.0pt; font-family: Aptos, sans-serif;"> </p><p style="margin: 0.0cm 0.0cm 8.0pt; line-height: 115%; font-size: 12.0pt; font-family: Aptos, sans-serif;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Bayer is committed to providing access and support for all individuals with disabilities and / or long term conditions - during the application process and beyond. Let us know if there is anything about the recruitment process that you would like to discuss, in particular if there are any changes or adjustments that would make it easier for you to apply please contact <a href="mailto:HROP_UK@bayer.com">HROP_UK@bayer.com</a>.</span></p><p style="margin: 0.0cm 0.0cm 8.0pt; line-height: 115%; font-size: 12.0pt; font-family: Aptos, sans-serif;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><em>  </em></span></p><p style="margin: 0.0cm 0.0cm 8.0pt; line-height: 115%; font-size: 12.0pt; font-family: Aptos, sans-serif;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">“At Bayer, sustainability is ingrained in our mission ‘Health for all, hunger for none’, driving our commitment to healthcare and agricultural innovation.

We prioritise reducing our environmental footprint, enhancing our social impact, and ensuring sustainable business practices. As part of our team, you'll have opportunities to contribute to various initiatives such as achieving climate neutrality across our facilities by 2030, to improving access to healthcare and nutrition to 100 million underserved people worldwide by 2030.

Join us and be part of a culture that values innovation and empowers change, as we strive to shape a healthier, more sustainable, and inclusive world.”</span></p><p> </p><p> </p><p> </p><p><span style="font-size:14.0px;font-family:arial, helvetica, sans-serif"><strong>Location:</strong></span></p><p><span style="font-family:arial, helvetica, sans-serif"><span style="font-size:14.0px">United Kingdom : Berkshire : Reading</span>  </span></p><p> </p><p><span style="font-size:14.0px;font-family:arial, helvetica, sans-serif"><strong>Division:</strong></span></p><p><span style="font-family:arial, helvetica, sans-serif"><span style="font-size:14.0px">Consumer Health</span> </span></p><p> </p><p><span style="font-size:14.0px;font-family:arial, helvetica, sans-serif"><strong>Reference Code:</strong> </span></p><p><span style="font-family:arial, helvetica, sans-serif"><span style="font-size:14.0px">877332</span> </span></p>