Sr Mgr, Retail Media Analytics

Posted Jul 28, 2026

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where 'Health for all Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’.

There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice. Sr Mgr, Retail Media Analytics About the OpportunityAre you ready to shape the future of retail media measurement at enterprise scale?

As Senior Manager, Retail Analytics, you will lead high-impact analytics initiatives that connect retail media performance to broader media, commercial, and business outcomes. This senior individual contributor role offers significant autonomy, enterprise visibility, and the opportunity to build measurement frameworks that influence planning, optimization, and investment decisions across brands and categories.You will join the Media and Digital Platforms (MDP) group and work closely with Integrated Marketing, Insights & Analytics, Strategy, Activation, and eCommerce teams to turn complex retail media data into consistent, scalable, and actionable insights.

This is a unique opportunity for a data-driven retail media leader who thrives in ambiguity, enjoys building new capabilities, and wants to make a measurable impact on how investment decisions are made.<div style="text-align: center; margin: 0in 0in 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;" align="center"><hr align="center" size="2" width="100%"></div>YOUR TASKS AND RESPONSIBILITIES: Retail Media Measurement Strategy & Ownership<ul style="margin-bottom: 0in; margin-top: 0px;"><li style="margin: 0in 0in 0in 0px; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;">Lead the transformation of Retail Media Measurement frameworks and reporting, building a scalable, enterprise-grade foundation across priority retailers.</li><li style="margin: 0in 0in 0in 0px; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;">Shape and operationalize a holistic measurement approach aligned to MTA/MMM methodologies, ensuring Retail Media KPIs can be compared with National Media and Unified Marketing Measurement (UMM) outcomes.</li><li style="margin: 0in 0in 8pt 0px; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;">Create and maintain a measurement roadmap across Retail Media Networks (RMNs), including methodology definitions, maturity stages, and clear status tracking.</li></ul>Build Scalable Data, Reporting & Governance<ul style="margin-bottom: 0in; margin-top: 0px;"><li style="margin: 0in 0in 0in 0px; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;">Partner with data engineering and analytics teams to enable daily ingestion of retail media data feeds into the enterprise data lake, with a focus on quality, consistency, and scalability.</li><li style="margin: 0in 0in 0in 0px; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;">Guide the development of multi-tiered reporting solutions that serve both retail-specific and enterprise-level needs, including:<ul style="list-style-type: circle; margin-bottom: 0in; margin-top: 0px;"><li style="margin: 0in 0in 0in 0px; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;">Foundational reporting (platform-reported metrics)</li><li style="margin: 0in 0in 0in 0px; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;">Advanced analytics (incrementality, ROI, cross-channel impact)</li><li style="margin: 0in 0in 0in 0px; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;">Self-service dashboards for retail-specific and enterprise-level users</li></ul></li><li style="margin: 0in 0in 8pt 0px; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;">Set and govern data standards, QA processes, and metric definitions so insights remain trusted and consistent across retailers, platforms, and reporting environments.</li></ul>Connect Insights Across the Enterprise<ul style="margin-bottom: 0in; margin-top: 0px;"><li style="margin: 0in 0in 0in 0px; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;">Integrate retail media performance and retail health metrics into broader enterprise insights in partnership with Customer Business Teams (CBTs) and cross-functional analytics teams.</li><li style="margin: 0in 0in 0in 0px; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;">Define and implement the retail measurement operating model, aligning multiple reporting systems to support distinct use cases while maintaining a single source of truth.</li><li style="margin: 0in 0in 8pt 0px; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;">Bring stakeholders together around RMN data sources, ingestion pipelines, and reporting ecosystems to reduce duplication and increase confidence in decision-making.</li></ul>Advance Partnerships & Innovation<ul style="margin-bottom: 0in; margin-top: 0px;"><li style="margin: 0in 0in 0in 0px; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;">Collaborate directly with retail media platforms and measurement partners such as Amazon Marketing Cloud, Scintilla, and RMN tools to expand data access, measurement capabilities, and innovation.</li><li style="margin: 0in 0in 8pt 0px; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;">Support test-and-learn initiatives, including AI-enabled RMN tools and emerging measurement solutions, to continuously evolve retail media analytics capabilities.</li></ul><div style="text-align: center; margin: 0in 0in 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;" align="center"><hr align="center" size="2" width="100%"></div>WHO YOU ARE:Bayer seeks an incumbent who possesses the following:Required Qualifications:<ul style="margin-top: 0in; margin-bottom: 0in;" type="disc"><li style="margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;">Bachelor’s degree preferred; advanced degree in Analytics, Economics, Marketing, Business, or a related field preferred.</li><li style="margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;">Demonstrated expertise across Retail Media Networks and commerce platforms (e.g., Amazon Ads, Walmart Connect, retail search, DSP environments).</li><li style="margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;">Deep expertise with at least one of the following platforms: </li><ul style="margin-top: 0in; margin-bottom: 0in;" type="circle"><li style="margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;">Amazon Marketing Cloud</li><li style="margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;">Scintilla</li><li style="margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;">Vendor Central</li></ul><li style="margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;">Familiarity with third‑party ecommerce analytics tools such as Intentwise or Helium 10.</li><li style="margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;">Strong understanding of marketing measurement methodologies, including MTA, MMM, ROI frameworks, and incrementality measurement.</li><li style="margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;">Proven experience building or governing analytics dashboards and scalable reporting solutions (e.g., Tableau).</li><li style="margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;">Strong ability to influence cross‑functional stakeholders and senior leaders through data‑backed insights and clear storytelling.</li><li style="margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;">Ability to operate independently, manage ambiguity, and lead complex initiatives without formal people management responsibility.</li></ul> Preferred Qualifications:<ul style="margin-top: 0in; margin-bottom: 0in;" type="disc"><li style="margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;">10+ years of experience in analytics, measurement, or media performance roles, with deep exposure to retail media and eCommerce analytics.</li></ul> <div style="text-align: center; margin: 0in 0in 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;" align="center"><hr align="center" size="2" width="100%"></div>How You’ll Make an Impact<ul style="margin-bottom: 0in; margin-top: 0px;"><li style="margin: 0in 0in 0in 0px; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;">Retail media measurement becomes consistent, credible, and connected to National Media and enterprise business outcomes.</li><li style="margin: 0in 0in 0in 0px; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;">Activation teams can use retail media measurement to support in-platform and near real-time allocation and optimization.</li><li style="margin: 0in 0in 0in 0px; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;">Retail analytics insights are embedded into planning, optimization, and investment decision workflows.</li><li style="margin: 0in 0in 0in 0px; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;">Stakeholders rely on standardized, self-service analytics rather than ad hoc reporting.</li><li style="margin: 0in 0in 8pt 0px; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;">Retail media insights help improve efficiency, effectiveness, and return on media investment.</li></ul> This posting will be available for application until at least July 28, 2026. Employees can expect to be paid a salary between $144400 - 216600. Additional compensation may include a bonus or commission (if relevant).

Other benefits include health care, vision, dental, retirement, PTO, sick leave, etc. If selected for this role, the offer may vary based on market data/ranges, an applicant’s skills and prior relevant experience, certain degrees and certifications, and other relevant factors.<table style="width:970.0px" border="0" cellspacing="0" cellpadding="0"><tbody><tr><td style="vertical-align:top" colspan="4"> </td><td style="vertical-align:top"> </td></tr><tr><td style="vertical-align:top" colspan="4">YOUR APPLICATION</td><td style="vertical-align:top"> </td></tr><tr><td style="vertical-align:top" colspan="4"> </td><td style="vertical-align:top"> </td></tr></tbody></table><table style="width:970.0px;height:399.25px" border="0" cellspacing="0" cellpadding="0"><tbody><tr style="height:212.125px"><td style="text-align:justify;vertical-align:top" colspan="4">Bayer offers a wide variety of competitive compensation and benefits programs.

If you meet the requirements of this unique opportunity, and want to impact our mission Health for all, Hunger for none, we encourage you to apply now. Be part of something bigger.

Be you. Be Bayer. To all recruitment agencies: Bayer does not accept unsolicited third party resumes. Bayer

Originally posted by Bayer Pharmaceuticals. View original posting

Similar roles at other companies

Corporate Account Director, Planning, Design, and Construction (PD&C)

Advanced Sterilization Products · US

Senior Therapeutic Area Specialist, Cardiovascular Specialty - Somerville, NJ

RayzeBio · Somerville, NJ

Sales Manager Oldenburg & Bremen (m/w/d)

KARL STORZ Endoscopy · Tuttlingen, DE

Senior Therapeutic Area Specialist, Cardiovascular Community, Birmingham N, AL

RayzeBio · Birmingham, AL

← Browse all companies

BioCareerAI is an independent job platform and is not affiliated with or endorsed by Bayer Pharmaceuticals.