Marketing Specialist, LATAM

<div style="font-style: normal; font-weight: 400; margin: 0px; padding: 0px;"><div style="margin: 0px; padding: 0px;"><div style="font-family: "Segoe UI"; font-size: 14px; font-style: normal; font-weight: 400; line-height: 20px;"><h2><strong>Location</strong></h2><div class="paragraph-in-scc-markdown-text ___1ngh792 ftgm304 f1iaxwol">Indaiatuba, São Paulo, Brazil </div><hr><h2><strong>Why You Should Join Industrial Scientific?</strong></h2><div class="paragraph-in-scc-markdown-text ___1ngh792 ftgm304 f1iaxwol">At Industrial Scientific, our mission is bold and meaningful: <strong>to eliminate death on the job by 2050</strong>. Everything we do—from product innovation to customer support—is centered on protecting workers and saving lives.</div><div class="paragraph-in-scc-markdown-text ___1ngh792 ftgm304 f1iaxwol">We believe great outcomes come from empowered people.

That’s why we foster a culture built on <strong>trust, openness, and collaboration</strong>, where diverse perspectives are valued and individuals are supported to do their best work. If you’re motivated by purpose, enjoy solving complex challenges, and want to see the real-world impact of your work, you’ll thrive here.</div><hr><h2><strong>What You’ll Do?</strong></h2><div class="paragraph-in-scc-markdown-text ___1ngh792 ftgm304 f1iaxwol">As a <strong>LATAM Marketing Specialist</strong>, you will play a key role in driving pipeline growth across the region.

You’ll own campaign planning and execution, working closely with sales to ensure marketing efforts translate into measurable revenue impact.</div><h3><strong>Campaign Strategy & Execution</strong></h3><ul><li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Define priority industries, buyer personas, and target accounts across LATAM</li><li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Build and execute integrated, multi-channel marketing campaigns (digital, email, events, webinars, etc.)</li><li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Select the right channel mix based on performance insights and ROI</li><li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Set clear objectives, KPIs, and targeting strategies for each campaign</li></ul><h3><strong>Localization & Messaging</strong></h3><ul><li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Adapt global messaging to resonate with LATAM audiences (beyond translation)</li><li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Partner with regional sales teams to reflect local market needs and buying drivers</li><li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Ensure messaging is relevant, differentiated, and drives engagement</li></ul><h3><strong>Pipeline Ownership & Performance</strong></h3><ul><li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Own marketing contribution to pipeline growth (MQL → SAL → opportunity)</li><li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Track lead quality, conversion rates, and funnel performance</li><li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Identify and prioritize the highest-impact growth opportunities</li></ul><h3><strong>Sales Partnership</strong></h3><ul><li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Collaborate with sales on account targeting and campaign follow-up</li><li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Establish feedback loops to continuously improve lead quality and campaign effectiveness</li><li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Align marketing initiatives with revenue goals and business priorities</li></ul><h3><strong>Optimization & Insights</strong></h3><ul><li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Analyze campaign performance and reallocate budget to top-performing tactics</li><li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Continuously test and refine targeting, messaging, and channel mix</li><li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Share actionable insights with stakeholders to guide decision-making</li></ul><hr><h2><strong>What You Bring?</strong></h2><h3><strong>Must-Have Qualifications</strong></h3><ul><li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">2–5 years of experience in B2B demand generation, growth marketing, or regional marketing</li><li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Experience supporting or managing marketing programs in LATAM markets</li><li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Strong analytical mindset with the ability to translate data into actionable insights</li><li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Experience working cross-functionally with sales or commercial teams</li><li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Familiarity with CRM and marketing automation tools</li></ul><h3><strong>Nice-to-Have</strong></h3><ul><li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Experience in industrial, safety, or technology-driven industries</li><li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Exposure to account-based marketing (ABM) strategies</li><li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Experience managing multi-country campaigns in Latin America</li></ul><hr><h2><strong>What You’ll Get?</strong></h2><ul><li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Opportunity to contribute to a <strong>mission-driven company focused on saving lives</strong></li><li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">A collaborative, inclusive, and high-trust work environment</li><li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Exposure to global marketing strategy with strong regional ownership</li><li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Career growth opportunities in a rapidly expanding international business</li><li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Competitive compensation and benefits package</li><li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Flexible working arrangements (where applicable)</li><li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Ongoing learning and professional development opportunities</li></ul><hr><h2><strong>Inclusion & Belonging</strong></h2><div class="paragraph-in-scc-markdown-text ___1ngh792 ftgm304 f1iaxwol">Industrial Scientific is committed to building a diverse and inclusive workplace. We encourage individuals from all backgrounds to apply—even if your experience doesn’t match every requirement.

We believe different perspectives make us stronger and help us better serve our customers and mission.</div></div><p style="margin-left: 0px;"> </p><p style="margin-left: 0px;"><span>#LI-NL1</span></p><p style="margin-left: 0px;"><span>#LI-Hybrid</span></p></div></div><p><strong>Fortive Corporation Overview</strong></p><p>Fortive's essential technology makes the world safer and more productive. We accelerate transformation in high-impact fields like workplace safety, build environments, and healthcare.</p><p>We are a global industrial technology innovator with a startup spirit.

Our forward-looking companies lead the way in healthcare sterilization, industrial safety, predictive maintenance, and other mission-critical solutions. We're a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to advanced technologies that help providers focus on exceptional patient care.</p><p>We are a diverse team 10,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth.

We use the proven Fortive Business System (FBS) to accelerate our positive impact.</p><p>At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.</p><p>At Fortive, we believe in us.

We believe in the power of people working together to solve problems no one could solve alone.</p><p>At Fortive, we believe in growth. We're honest about what's working and what isn't, and we never stop improving and innovating.</p><p>Fortive: For you, for us, for growth.</p><p><strong>About Industrial Scientific</strong></p><p>Industrial Scientific designs and manufactures gas detection products and solutions that protect workers from hazardous conditions around the world.

Since our beginnings in 1985, we have pioneered numerous technologies, including the first 3-gas detector, 6-gas detector, wireless gas detector, and even the first gas detector to be included on a NASA space shuttle.Today, we continue to innovate and expand our hardware and software offerings to equip the connected workers of the future. Our latest solutions make it possible to see and respond to hazards in real time, bringing us one step closer to our vision of ending death on the job by 2050. <p>We Are an Equal Opportunity Employer.

Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law.

Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at applyassistance@fortive.com. </p></p>