Market Access Value Proposition Lead - Oncohematology (people leader)

Lead the Market Access Value Proposition strategy for Onco-hematology, ensuring the development and execution of strong value propositions aligned with brand priorities, stakeholder needs, and the local healthcare environment.

This role acts as a strategic interface between Market Access, Government Affairs, Medical, Marketing, Regulatory, and other key functions, ensuring the proper integration of evidence, access, positioning, and advocacy to maximize patient access to AbbVie Onco-hematology solutions.

Onco-hematology value proposition strategy

Define, lead, and adapt the Onco-hematology value proposition strategy according to portfolio priorities, stakeholder needs, and the local context

Ensure value propositions are supported by clinical, pharmacoeconomic, and outcomes evidence relevant to payers and decision makers

Oversee the execution of tactical access value proposition plans for the onco-hematology portfolio.

Pricing, reimbursement, and access

Support the definition of pricing, reimbursement, and market access strategies for Onco-hematology

Ensure early anticipation of assessment processes, HTA reviews, and changes in the competitive or regulatory environment

Lead the preparation of access materials and arguments for internal and external committees

Evidence and HEOR

Identify local evidence needs and coordinate with Medical and other functions the generation of studies, analyses, and economic models.

Ensure adaptation of HEOR models to the local environment, including HTA requirements, payers, and other decision makers.

Drive the incorporation of relevant access-related endpoints and evidence needs into clinical studies and medical programs.

Stakeholder engagement

Maintain ongoing relationships with key stakeholders across the healthcare ecosystem, including payers, healthcare authorities, onco-hematology pharmacist and KOLs

Capture market and customer insights to anticipate trends, risks, and opportunities.

Coordinate effectively with National MA Mgr. and Regional MA Mgrs. to ensure the best support to MA IFT (tasks planning & priorization…)

Strategic Health Initiatives

Coordinate effectively with GA Lead to define and implement strategic health initiatives in Onco-hematology to improve the care model, elevate the SoC and elevate its priority in Spain

Market monitoring and intelligence

Monitor the healthcare environment, public policy, access decisions, and oncology trends.

Communicate opportunities and risks in a structured way to the Onco-hematology BTs

Maintain an up-to-date view of the competitive landscape and its impact on local access.

Cross-functional leadership

Lead cross-functional coordination with Pricing & Reimbursement, Medical, Marketing, Regulatory, Finance, Field Market Access, and Government Affairs

Ensure alignment between the value strategy, the brand plan, and the overall access strategy

Translate business needs into concrete actions for the MAVP Onco-hematology team

Team leadership

Manage, develop, and provide direction to the Onco-hematology MAVP Managers

Set priorities, objectives, and execution follow-up.

Foster collaboration, capability building, and operational excellence within the team.

Minimum 6–8 years of experience in Market Access, Value Proposition, HEOR, Pricing/Reimbursement, or related roles.

Proven experience in onco-hematology or specialty care is strongly preferred.

Experience working cross-functionally with Medical, Commercial, and Government Affairs teams.

Experience leading people and projects is required.

Deep knowledge of the Spanish healthcare environment, reimbursement pathways, and market access processes

Strong understanding of HTA, HEOR, and pharmacoeconomic principles.

Knowledge of payer mindset and institutional decision-making

Understanding of pharmaceutical marketing and brand planning processes

Fluent English; Spanish native or fluent

Strategic thinking and ability to build long-term plans.

Strong influencing, negotiation, and stakeholder management skills.

Ability to lead cross-functional teams in complex environments.

Customer-oriented mindset and ability to translate insights into action.

Strong communication, collaboration, and decision-making skills.

Ability to coach, develop, and empower team members.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

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