(Senior) Marketing Specialist, CA

The Position The (Senior) Marketing Specialist of Companion Animal (CA) will develop and execute marketing plans for target audiences (clinics and pet’s owners), to stimulate CA business growth consistently. Tasks & Responsibilities Propose marketing plan by brand aligned with global brand strategy and local marketing strategy to achieve local business target.

Collect, analyze and disseminate market information and provide market intelligence by related marketing function to ensure the updated information provided for strategy development. Plan and execute the marketing campaign and media plan, include mass media and digital media to enhance the image of BIAH and pet product awareness.

Execute specific activity and promotion, tailor-make marketing merchandising and POP advertising for different channel and Key Account to assist achieve sales target. Work with technical team to develop and execute product launch event and organize conference of different vet associations to build brand awareness and maintain market influence power.

Requirements Bachelor Degree, major in marketing or veterinarian medicine is preferred. 2-3 years marketing experience in event planning or brand marketing. Marketing awareness in Animal Health industry Excellent presentation, negotiation and leadership skills with good competence in spoken and written English.

Familiar with the operation of computer in MS-office, Excel and Power Point Want to Learn More? Visit www.boehringer-ingelheim.com Position Area Marketing Position Location Tai pei , Taiwan Organization TW – Boehringer Ingelheim Taiwan Ltd Schedule Full time