About this role
JOB DESCRIPTION: Job Description Job Title: Commerce Growth & Performance Marketing – Job Grade 17 Division: Abbott Nutrition India (ANI) Location: Mumbai, India Reporting To: Associate Director Media and CX Geographical Scope: India Position Summary: The Commerce Growth & Performance Marketing role is responsible for defining and delivering Abbott Nutrition India's long-term commerce growth agenda by leading commerce strategy, performance marketing, retail media, marketplace growth, and DTC-first innovation launches across ecommerce marketplaces, quick commerce, e-pharmacy, e-grocery, and emerging digital ecosystems. The role owns the development and execution of a commerce-first growth strategy that accelerates GMV, revenue, market share, consumer acquisition, and profitability through portfolio optimization, platform prioritization, media effectiveness, and conversion excellence. Key Responsibilities Commerce Strategy & Business Leadership – Develop and own the 3-year commerce growth vision, portfolio strategy, growth roadmap, investment prioritization, and platform-specific growth plans.
Ecommerce & Performance Marketing – Lead performance marketing across Amazon, Flipkart, Blinkit, Zepto, Swiggy Instamart, BigBasket, e-pharmacy and emerging channels while driving GMV, ROAS, conversion, market share, and profitability. DTC-First Innovation & NPI Growth – Create end-to-end ecommerce-first and DTC-first launch strategies, consumer acquisition programs, and lifecycle marketing frameworks. Commerce Ecosystem Development – Lead agencies, media partners, analytics partners, technology providers, and capability-building initiatives.
Data, Measurement & Analytics – Own the KPI framework, attribution, analytics, testing methodologies, and reporting governance. Cross-Functional Leadership – Partner with Marketing, Sales, Ecommerce, Supply Chain, Finance, Trade Marketing, Regulatory, and Analytics teams to drive execution excellence. Key KPIs GMV Growth, Net Revenue Growth, Offtake Growth, Market Share, Contribution to Total Business Conversion Rate, CAC, Repeat Purchase Rate, New-to-Brand Customers, Consumer Lifetime Value ROAS, Share of Search, Traffic Quality, CTR, Cost per Acquisition, Retail Media Effectiveness NPI Launch Velocity, NPI Revenue Contribution, Portfolio Penetration, SKU Productivity Agency Performance, Governance Accuracy, Partner Productivity, Capability Building Milestones Education & Qualifications Post-Graduation in Marketing, Business Management, Commerce, or related discipline.
Strong understanding of digital commerce ecosystems, consumer behavior, and omnichannel retail. Experience developing growth strategies and execution roadmaps. Experience building DTC storytelling, positioning, and GTM frameworks.
Experience 10+ years in Ecommerce, Digital Marketing, Performance Marketing, Commerce, or Growth roles. Experience leading retail media and marketplace growth at scale. Proven success driving profitable commerce growth and category leadership.
Experience launching NPIs via ecommerce-first or DTC-first GTMs. Healthcare, nutrition, FMCG, consumer health, or regulated categories preferred. Skills & Competencies Commerce Strategy & Business Planning Retail Media & Marketplace Expertise Ecommerce Growth & Conversion Optimization Portfolio & Assortment Strategy DTC & Full-Funnel Consumer Journey Design Media Investment Management Consumer Insights & Analytics Measurement & Attribution Frameworks Agency & Partner Leadership Stakeholder Management & Influencing Commercial Acumen & P&L Orientation Preferred Certifications Amazon Ads & Amazon Pi Flipkart Ads & IRIS Google Ads Meta Certifications Retail Media Certifications Analytics & Attribution Platforms CRO / Growth Marketing Certifications Commerce & Martech Certifications The base pay for this position is N/A In specific locations, the pay range may vary from the range posted.
JOB FAMILY: Product Management DIVISION: ANI International Nutrition LOCATION: India > Mumbai : BKC Building ADDITIONAL LOCATIONS: WORK SHIFT: Standard TRAVEL: Yes, 20 % of the Time MEDICAL SURVEILLANCE: Not Applicable SIGNIFICANT WORK ACTIVITIES: Continuous walking for prolonged periods (more than 2 hours at a time in an 8 hour day)