About AbbVie
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com.
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Marketing Planning
· Conduct joint field calls with field team to provide assistance, analyze customer needs, market trends and competitive information
· Create and develop marketing words, programs, and tools that are targeted to the achievement of business goals
· Complete preliminary and final marketing portfolio planning and budget, consult and coordinate to ensure the effective execution regionally
· Work with Medical team and other cross functions to create and develop the marketing materials including evidence-based messages, clinical tools, product slides, handbook, etc
· Prepare realistic & achievable objectives, strategies, tactics plan and business forecast for the responsible product
Product Management
· Lead to create and implement the brand strategies of the assigned products based on market size, opportunities and competition shares in the industry, build the brand image
· Direct the product promotion and growth initiatives to attain increasing of market share
· Determine pricing and positioning based on strategic goals of the products in the target segment, roll out products base on availability and regulatory time lines
· Work with other function management team to ensure the cross functional alignment of product strategies
· Design training programs target to consistently upgrade sales team’s professionalism in personal and group selling of focused products
Professional Relationship
· Identify the opinion leaders in the therapeutic area
· Lead to build and maintain professional relationship with KOLs
· Establish and develop the national expert network in the therapeutic area to ensure the strong expertise for assigned products
· Develop the loyalty speakers from KOLs
Resource Control & Monitoring
· Determine the financial planning process related to product launch, customer satisfaction, scientific leadership and new business
· Monitor and control marketing expenses in line with budget on monthly basis
· Modify and manage expenses allocation to regions
- ✓Bachelor’s degree or equivalent
- ✓Relevant experience with proven track record of success in marketing within biotech/pharmaceutical industry
- ✓Ability to translate strategies into actionable and realistic marketing actions
- ✓Ability to lead, motivate and coordinate cross functional teams
- ✓Solid working knowledge of healthcare environment and evolving landscape
- ✓Solid knowledge of strategic and tactical marketing principles and techniques including digital knowledge
- ✓Solid knowledge on finance principles and processes
- ✓English language proficiency verbally and in writing (for all non-English speaking countries)
Preferred
- ✓Marketing track record of success within FMCG, Media and/or Digital/IT industry
- ✓• Field track record of success within biotech/pharmaceutical or any other industry
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html