About AbbVie
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com.
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Lead the development and execution of marketing strategies for the HEMA portfolio, driving sustainable business growth, strengthening brand leadership, and maximizing market opportunities. This role is responsible for leading a high-performing marketing team and fostering strong collaboration across commercial and cross-functional stakeholders.
Responsibilities
- ✓Develop and execute portfolio and brand strategies to achieve business objectives, brand growth, and market leadership across the entire product life cycle.
- ✓Translate strategic priorities into actionable marketing plans and effective field execution.
- ✓Build strong relationships with key external stakeholders, including healthcare professionals and key opinion leaders (KOLs), to support brand development and disease awareness.
- ✓Drive brand positioning and integrated marketing initiatives across appropriate channels and platforms.
- ✓Conduct market analysis, identify growth opportunities, and provide strategic recommendations based on market insights.
- ✓Monitor marketing performance through clear KPIs and adjust strategies to maximize business impact.
- ✓Lead, coach, and develop a high-performing marketing team, fostering a culture of accountability, collaboration, and continuous learning.
- ✓Partner closely with the in-field team, cross-functional teams, and global / area stakeholders to ensure aligned execution and business success.
- ✓Ensure all marketing activities comply with company policies and industry regulations.
- ✓Bachelor's degree or above in Medicine, Pharmacy, or other healthcare/pharmaceutical-related disciplines.
- ✓Minimum 10 years of experience in the pharmaceutical industry.
- ✓At least 8 years of marketing leadership experience in multinational pharmaceutical companies.
- ✓Successful experience in new product launch and portfolio management.
- ✓In-field team experience is a plus.
- ✓Strong strategic thinking, commercial acumen, and analytical capabilities.
- ✓Proven ability to develop and execute successful brand and portfolio strategies.
- ✓Excellent people leadership, coaching, and talent development skills.
- ✓Strong stakeholder management and cross-functional collaboration capabilities.
- ✓Effective communication and presentation skills in both English and Chinese.
- ✓Willingness to travel as required.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
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