About this role
At Alcon, we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly, champion progress, and act with speed as the global leader in eye care. Here, you’ll be recognized for your commitment and contributions and see your career like never before.
Together, we go above and beyond to make an impact on the lives of our patients and customers. We foster an inclusive culture and are looking for diverse, talented people to join Alcon. This role is part of Alcon's Marketing function, a team that helps provide access to products across all channels, including through traditional Marketing strategies, event planning, and professional education.
The Director, Surgical Product/Brand Marketing - Upstream (Professional Path), is primarily responsible for leading complex projects to enhance outcomes and achieve strategic goals in surgical product/brand marketing. Specifics include: In this role, a typical day will include: Lead complex strategic marketing initiatives that drive business growth, strengthen market positioning, and optimize commercial outcomes. Develop and execute upstream brand and portfolio strategies across the surgical product portfolio.
Define product positioning, value propositions, target product profiles, and long-term brand roadmaps. Partner with cross-functional teams to support new product development, commercialization planning, and launch readiness activities. Drive lifecycle management strategies to maximize product performance and market adoption throughout the product lifecycle.
Support pricing strategy development and recommendations to achieve business and profitability objectives. Collaborate with regional and local market teams to ensure effective deployment of marketing campaigns and strategic initiatives. Develop, maintain, and govern product claims matrices to ensure alignment with clinical, regulatory, and commercial requirements.
Provide strategic recommendations and influence senior leadership decisions related to portfolio strategy, competitive positioning, and growth opportunities. Lead multiple concurrent projects supporting product launches, market expansion, and brand evolution. Analyze market trends, customer insights, competitive intelligence, and industry developments to inform business strategy.
Foster strong partnerships across Marketing, R&D, Medical Affairs, Regulatory, Clinical, Commercial, and Market Access functions. Utilize advanced industry knowledge and strategic planning expertise to identify opportunities, mitigate risks, and drive execution excellence. Serve as a key marketing leader, demonstrating strong project management, communication, problem-solving, and stakeholder management skills.
Mentor and influence cross-functional teams to achieve business objectives and deliver impactful customer-focused solutions. Lead the development and execution of commercialization and launch readiness strategies for new products and portfolio initiatives. Drive portfolio strategy and optimization efforts to maximize product performance, lifecycle value, and future growth opportunities.
Collaborate cross-functionally with Research & Development to identify, evaluate, and advance current and future innovation opportunities. What You Will Bring to Alcon: Bachelor’s Degree or Equivalent years of directly related experience (or high school +18 yrs; Assoc.+14 yrs; M.S.+7 yrs; PhD+6 yrs) The ability to fluently read, write, understand, and communicate in English 10 Years of Relevant Experience 6 Years of Demonstrated Leadership How You Can Thrive at Alcon: See your career like never before with focused growth and development opportunities Join Alcon’s mission to provide outstanding, innovative products and solutions to improve sight, improve lives, and grow your career! Alcon provides robust benefits package including health, life, retirement, flexible time off, and much more!
See your impact at alcon.com/careers ATTENTION: Current Alcon Employee/Contingent Worker If you are currently an active employee/contingent worker at Alcon, please click the appropriate link below to apply on the Internal Career site. Find Jobs for Employees Find Jobs for Contingent Worker ALCON IS AN EQUAL OPPORTUNITY EMPLOYER AND PARTICIPATES IN E-VERIFY Alcon takes pride in maintaining an inclusive environment that values different perspectives and our policies are non-discriminatory in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status. Alcon is also committed to working with and providing reasonable accommodation to individuals with disabilities.
If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please send an email to alcon.recruitment@alcon.com and let us know the nature of your request and your contact information.