About AbbVie
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com.
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We are looking for a dynamic and experienced Brand Manager to join our team and help shape impactful, patient-centric marketing strategies. This role offers the opportunity to work across functions, influence stakeholders, and contribute to the successful delivery of marketing-led initiatives in a fast-paced pharmaceutical environment.
Responsibilities
- ✓Develop & propose Marketing inputs to the Brand Plan with a patient-centric focus
- ✓Synthesise cross-stakeholder insights to form a Marketing perspective on Brand issues, competitive positioning and market dynamics
- ✓Maintain an up-to-date understanding of customer perspectives through regular engagement with stakeholders (e.g. in-field visits)
- ✓Lead the local digital maturity assessment and ensure delivery of digital listening/engagement activities (in-house or via agencies)
- ✓Optimise channel mix for Marketing and cross-functional campaigns; advise others on the optimal use of channels
- ✓Become an extended member of the Brand Team and share Brand Team priorities with the IFT
- ✓Play an active role with the IFT, managing the CLM process and overseeing implementation of CLM activities
- ✓Implement segmentation with IFT, develop segment profiles and drive development of customised materials to each target segments
- ✓Provide input to (or manage) forecasting and KPI monitoring; support budget planning and tracking for Marketing team activities
- ✓Operate within the guidance of all appropriate division and statutory business and regulatory requirements, including Ethics, Compliance and Code of Business conduct procedures and protocols
In this role, you will
- ✓Turn patient empathy into effective strategies and tactics
- ✓Tailor messages to diverse customer and stakeholder groups
- ✓Lead projects and collaborate across functions to ensure successful delivery
- ✓Support forecasting and KPI tracking with strong analytical thinking
- ✓Influence stakeholders, solve complex challenges, and present with confidence
Knowledge and Expertise
- ✓Understanding of the healthcare environment and its evolving landscape
- ✓Knowledge of channel mix techniques
- ✓Financial processes and business acumen
- ✓Awareness of competition, customer base, reimbursement, and market access processes/issues
- ✓Understanding of pharmaceutical industry business practices, policies, and procedures
- ✓Fluent English
- ✓Knowledge of market research principles and opportunities
- ✓Marketing experience, ideally across a diverse blend of healthcare and other industries such as consumer or media
- ✓Experience working in other functions is preferred, including sales experience in any industry
What you bring
- ✓Strong understanding of the healthcare environment and pharmaceutical industry
- ✓Experience in marketing, ideall.çşğ-y across healthcare and other industries
- ✓Fluent English, having advanced communication skills in local language
- ✓Educated to degree level, or equivalent (higher degrees or marketing qualifications preferred)
- ✓At least 3 years of experience as a Brand Manager or similar role
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
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