About this role
How you'll make an impact - Establish and govern strategic marketing processes (strategic annual planning, market intelligence, campaign governance, ROI measurement) to drive standardization across Latin America markets - Define and lead the regional product marketing strategy, including portfolio positioning, competitive differentiation and launch plans for new products and indications expansion - Lead and develop the Product Marketing and Content Management teams, ensuring clear roles, career development and alignment with regional priorities - Own the regional competitive intelligence framework, translating market data, clinical publications and competitor movements into actionable positioning strategies - Drive content strategy to transform clinical evidence into commercially actionable messaging for sales teams, healthcare professionals and patients - Partner with Public Affairs and Medical Education teams to develop value narratives, reimbursement strategies and health economics evidence - Serve as strategic liaison between global/upstream marketing and the regional field marketing organization, adapting global inputs to local market realities - Manage marketing budget and resource allocation, ensuring ROI-driven investment across portfolio priorities and geographic markets What you will need - Bachelor’s degree in Marketing, Business Administration, Engineering or related fields - 10+ years knowledge in strategic marketing and product marketing in medical devices or healthcare - Proven people management knowledge leading multi-functional marketing teams across multiple geographies - Strong analytical skills with ability to translate market data and clinical evidence into commercial strategies - Advanced English; advanced Spanish and/or Portuguese What else will help you - MBA or postgraduate degree in Marketing, Strategy or Healthcare Management - Experience in structural heart, cardiovascular or interventional cardiology markets - Track record of successful product launches and portfolio strategy across Latin American markets