About this role
Main Responsibilities and Accountabilities: Build professional relationships with KOLs/HCPs; gather customer and market insights to support brand strategy, launch planning and Market Access projects; effectively organize scientific/educational meetings, conferences, advisory activities and promotional events. Plan and develop multifaceted marketing action plans, programs, promotion events and branding activities to increase market share and build up a strong corporate image & product awareness. Collaborate with sales, medical affairs, distributors and other stakeholders to implement campaigns and events to address customer needs and market opportunities.
Lead commercial launch preparation for new products, including market assessment, customer segmentation, positioning, value proposition, demand forecast, promotional strategy, launch readiness and cross-functional launch milestones. Partner with Market Access and cross-functional stakeholders to support pricing, reimbursement and patient access strategies, including payer value propositions, NHI reimbursement preparation and commercialization planning across self-pay, pre-reimbursement and post-reimbursement stages. Work closely with the CSL Sales team and distributor commercial team to translate brand strategy into field execution; develop sales tools and provide training on product knowledge, market dynamics, positioning, competitive landscape and promotional strategy Support sales forecasting, market potential assessment and budget planning; track sales, launch readiness, customer engagement and Market Access KPIs, and recommend actions based on performance and market evolution.
Communicate and coordinate with Above Market teams, distributors, vendors, agencies and other stakeholders to ensure timely and effective execution of launch and brand activities. Implement all marketing programs and promotional activities in full compliance with company global/local SOPs, applicable regulations and industry codes. Support portfolio planning, market assessment and other ad hoc strategic assignments as business needs evolve.
Position Qualifications and Experience Requirements: Education Bachelor’s degree in science is required, Medical or Pharmacy or Biology degree is preferable, MBA degree preferred. Experience Minimum of 2~3 years’ experience in sales, 2~3 years in marketing (better with new product launch experience) or related position in multinational pharmaceutical companies. Experience in Nephrology, Cardiorenal or related therapeutic areas is an advantage.
Experience in self-pay products, patient-pay market development or pre-reimbursement commercialization is an advantage. Competencies Strong strategic thinking and ability to translate customer/market insights into actionable brand strategies Good understanding of pharmaceutical marketing, brand planning, forecasting and product lifecycle management. Good understanding of Taiwan NHI reimbursement and self-pay market dynamics Excellent interpersonal, written and oral communication skills.
Proficiency in both verbal and written English & Mandarin. Strong analytical, project management, facilitating and organizational skills. Self-motivated and self-started with a demonstrable passion and energy for marketing and sales.
Specific diseases and products knowledge in Immunology and Nephrology. Additional Comments: Necessity for local, regional travel. About CSL Behring CSL Behring is a global biotherapeutics leader driven by our promise to save lives.
Focused on serving patients’ needs by using the latest technologies, we discover, develop and deliver innovative therapies for people living with conditions in the immunology, hematology, cardiovascular and metabolic, respiratory, and transplant therapeutic areas. We use three strategic scientific platforms of plasma fractionation, recombinant protein technology, and cell and gene therapy to support continued innovation and continually refine ways in which products can address unmet medical needs and help patients lead full lives. CSL Behring operates one of the world’s largest plasma collection networks, CSL Plasma.
Our parent company, CSL, headquartered in Melbourne, Australia, employs 32,000 people, and delivers its lifesaving therapies to people in more than 100 countries. To learn more about CSL, CSL Behring, CSL Seqirus and CSL Vifor visit https://www.csl.com/ and CSL Plasma at https://www.cslplasma.com/ . Our Benefits For more information on CSL benefits visit How CSL Supports Your Well-being | CSL .
You Belong at CSL At CSL, Inclusion and Belonging is at the core of our mission and who we are. It fuels our innovation day in and day out. By celebrating our differences and creating a culture of curiosity and empathy, we are able to better understand and connect with our patients and donors, foster strong relationships with our stakeholders, and sustain a diverse workforce that will move our company and industry into the future.
To learn more about inclusion and belonging visit https://www.csl.com/careers/inclusion-and-belonging Equal Opportunity Employer CSL is an Equal Opportunity Employer. If you are an individual with a disability and need a reasonable accommodation for any part of the application process, please visit https://www.csl.com/accessibility-statement .