About this role
About the position Lead Oral Sema Launch and Brand Strategy Develop launch strategy, business plans, and annual operating plans for Oral Semaglutide. Lead product positioning, value proposition development, and customer segmentation. Monitor business performance and adapt strategic priorities to ensure target achievement.
Continuously evaluate market dynamics, customer needs, and competitive landscape. Collaborate with Medical, MAPA, and Commercial teams to maximize launch success. Drive Omnichannel Customer Engagement Design and execute integrated customer journeys across field force, digital, remote engagement, social platforms, and events.
Optimize channel mix and resource allocation to improve customer reach and engagement effectiveness. Leverage customer data, analytics, and personalization approaches to enhance customer experience. Partner with Omnichannel and Digital teams to implement innovative engagement models.
Accelerate Market Development and Demand Generation Develop market-shaping initiatives to increase awareness and adoption of Oral Semaglutide. Collaborate with key stakeholders to promote early diagnosis and treatment optimization. Support patient engagement and education programs to improve patient activation and adherence.
Identify emerging opportunities and innovative business models that accelerate growth. Generate Consumer and Customer Insights Gather and analyze customer, patient, market, and competitor insights. Conduct performance tracking and ROI assessments for key marketing activities.
Translate insights into actionable recommendations for strategic and tactical decisions. Lead Cross-functional Collaboration and Organizational Excellence Lead and influence cross-functional teams to ensure execution excellence. Effectively engage external agencies and strategic partners that drives high-quality partnership and business value.
Develop team capabilities and foster a high-performance culture. Drive continuous improvement and innovation across marketing processes. Budgeting and ROI Management Lead annual business planning, budget development, and financial management across marketing initiatives.
Track and optimize marketing investments through rigorous ROI analysis and data-driven decision-making. Ensure effective resource allocation to maximize business impact and sustainable growth. Experience Minimum 8 years of experience in pharmaceutical, FMCG, consumer healthcare, retail, digital platforms, or other customer-centric industries, with a strong track record in marketing, commercialization, and business growth.
Proven experience in product launches, brand strategy development, commercialization, and market development, with demonstrated success in customer acquisition, consumer engagement, and category growth. Strong expertise in leading integrated marketing initiatives across online and offline channels, leveraging customer insights, analytics, and omnichannel engagement strategies to drive business performance and enhance customer experience. Experience managing complex product launches or high-growth brands in dynamic market environments.
Exposure to digital transformation, CRM, loyalty programs, customer journey optimization, and other customer engagement capabilities is highly desirable. Experience in obesity, diabetes, cardiovascular, metabolic diseases, specialty care, or related therapeutic areas is preferred. Minimum 3 years of people leadership and/or matrix leadership experience, with a proven ability to influence cross-functional teams and drive execution in a complex organization.
List specific personal skills desired in the job to accomplish objectives and create value Customer-Centric & Omnichannel Engagement, deeply understands customer and patient needs, with the ability to design and execute integrated omnichannel engagement strategies that enhance customer experience and drive business impact. Data, Insights & Growth Analytics, leverages customer, market, and competitive insights to inform strategic decision-making, optimize investments, and identify growth opportunities. Consumer & Market Development Mindset, applies a consumer-centric mindset to drive category development, demand generation, and product adoption in evolving market environments.
Innovation & Digital Transformation, drives innovation through digital, AI-enabled, and data-driven marketing approaches to enhance customer engagement and business performance. Enterprise Leadership & Cross-Functional Collaboration, demonstrates strong enterprise leadership, influencing diverse stakeholders and fostering cross-functional collaboration to deliver shared business objectives. We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.
At Novo Nordisk, we're not chasing quick fixes – we're creating lasting change for long-term health. For over 100 years, we've been driven by a single purpose: to defeat serious chronic diseases and help millions of people live healthier lives. This dedication fuels our constant curiosity and inspires us to push the boundaries of what's possible in healthcare.
We embrace diverse perspectives, seek out bold ideas, and build partnerships rooted in shared purpose. Together, we're making healthcare more accessible, treating and preventing diseases, and pioneering solutions that create change spanning generations. When you join us, you become part of something bigger – a legacy of impact that reaches far beyond today.