About this role
With a passion for life Join our diverse teams of passionate people and a career that allows you to develop both personally and professionally. At Getinge we exist to make life-saving technology accessible for more people. To make a true difference for our customers – and to save more lives, we need team players, forward thinkers, and game changers.
Are you looking for an inspiring career? You just found it. Job Overview This position is responsible for comprehensive marketing (including 4Ps) and clinical education for Hybrid OR.
Job Responsibilities and Essential Duties Product Marketing (70%) Identify clinical-based value propositions of HORT to increase win rate in respective segments. Product Management: Manage PLCM of HORT portfolio to ensure rationalized product phase-in and phase-out. Pricing: Support product pricing strategy by conducting market and competitors’ analysis Place: Support product tender by partnering with sales and empowering channel partners Communication: Initiate and lead campaigns to communicate value propositions of HOR.
KOL Management: Closely collaborate with KOLs to drive clinical advocacy by establishing reference sites. Support to maintain close partnership with business partners Other supporting work to enable marketing excellence. Clinical Education （ 2 0% ） Analyze and develop clinical application practices for HOR, articulating specialty-based value story and solution differentiators.
Support clinical application of HORT to ensure proper usage. Plan and develop clinical education collaterals to empower sales and end-users. Plan and execute training campaigns to enhance sales and distributors competencies.
O ther s (10%) Lead NPD projects by coordinating cross-functional team. Support customer visit to showroom to clearly deliver product F&B Minimum Requirements Bachelor’s degree in clinical, medical engineering or business Minimum 5-years working experience in marketing in related surgical domain Clinical/procedure marketing experience in OR is highly preferred. Required Knowledge, Skills and Abilities Solid marketing knowledge Intermediate understanding of medical and clinical application Excellent communication skill Skilled in oral and written English About us With a firm belief that every person and community should have access to the best possible care, Getinge provides hospitals and life science institutions with products and solutions aiming to improve clinical results and optimize workflows.
The offering includes products and solutions for intensive care, cardiovascular procedures, operating rooms, sterile reprocessing and life science. Getinge employs over 12,000 people worldwide and the products are sold in more than 135 countries. Reasonable accommodations are available upon request for candidates taking part in all aspects of the selection process.