About AbbVie
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com.
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Reporting to the Director, Brand Team Lead, Oncology, this position supports the development and execution of the marketing strategies and tactics at the Global, Areas, and Country-Affiliate level. The candidate will collaborate and engage with a matrixed team, which includes (but not limited to): market access, medical affairs, finance, regulatory, legal, supply operations, health economics, clinical development, R&D, public affairs, medical and regulatory review, patient relations, business insights, OEC, and sales training.
This role requires a highly motivated, team-oriented individual who seeks to make a remarkable impact for patients with oncology, the most complex treatment landscape in oncology. This is a great opportunity to: strengthen Global launch experience in a competitive market; introduce the first biomarker therapy. Contribute further growth to an existing multi-blockbuster brand; and collaborate with a stellar team!
Key Responsibilities Include
- ✓Prepare for exceptional Global brand launch that includes a Companion Diagnostic in highly competitive therapeutic area.
- ✓Collaborate and lead by example with cross functional and cross geographic teams to generate effective brand strategies and tactical plans to deliver business results.
- ✓Identify, analyze and translate product, brand, customer, patient, and relevant information to frame and solve business problems and build effective marketing plans.
- ✓Effectively direct research team efforts in primary research projects and understand the healthcare business environment including familiarity with global markets and payers, distribution channels, and pricing strategies.
- ✓Develop and articulate effective marketing strategies and tactics that provide impact, are executable, easily communicated, and clinically/financially supported for areas of responsibility (product/indication/channel).
- ✓Demonstrate ability to segment a market, select optimal target audiences and position effectively for the target segment.
- ✓Continually evaluate and apply knowledge of the effectiveness (share impact/ROI) and efficiency (expense control) of promotional tactics.
- ✓Effectively lead projects to deliver high-quality work product in a timely fashion to meet deadlines and commitments.
- ✓Ensure that regulatory and compliance guidelines are followed.
- ✓All these responsibilities will strongly contribute to a successful worldwide Launch.
Basic
- ✓Outstanding interpersonal skills and the ability to work in a fast paced environment.
- ✓This position requires strong leadership competencies, specifically in terms of influence management, effectively gaining consensus for new approaches, leading through ambiguity and effectively handling multiple partners.
- ✓Proven expertise in interpersonal change management and culture change is strongly preferred.
- ✓Strong business writing and oral communication skills with experience in presentation development are required.
- ✓Outstanding social skills with emphasis on leadership, relationship development and influence skills.
- ✓Strong attention to detail - ensures accuracy of communications.
- ✓Skilled at planning, project management, time management, communicating, decision-making, organizational relations.
- ✓Achieve results through people (matrix organization).
- ✓Achieve the respect of peers and management for their level of knowledge, insights, contribution, engagements and delivered results.
- ✓Ability to engage with and motivate Area and Affiliate Brand Team leaders.
- ✓Willingness to travel at least 15%
Education
- ✓Bachelor's degree in Marketing or related field. MBA desired.
- ✓Advanced experience in Sales and Marketing is desired.
Experience
- ✓3-5 years of oncology experience is desired.
- ✓Examples of impactful digital tactics are encouraged.
- ✓Knowledge of applicable regulations and standards affecting Pharmaceutical Products.
- ✓Multiple experiences within commercial pharmaceutical roles (Brand, MHC, Sales, BD, NPD)
- ✓Understanding of attributes of other functional areas and impact of relevant decisions. Knowledge of marketing concepts within strategic planning process.
- ✓Experience and ability to demonstrate financial planning and analysis skills.
- ✓Experience in product launches on a Global level.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
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