About AbbVie
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com.
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Job Description
Overview: Lead the understanding of market insights and trends to drive the portfolio/brand strategy, sales, and margin objectives for all North Cluster Markets within institutional and retail markets, aligning the Brand Team around a brand vision and objectives that maximizes and leverages resources to impact the market and deliver patient-centric tactics.
Stakeholder addressed
Internal: Brand Teams, In-field Team, Affiliate Management Team in general, Area Commercial Director
External: KOLs, HCPs, Medical Associations, Medical Institutions, Logistic Operators, Distributors, Pharmacies.
Portafolio Alignment: Eye Care that includes Retinal Diseases, Glaucoma and Tears portfolio
Authority/ Reporting lines: Reports to BUD Specialties
Geographic Mobility: Open and willing to relocate outside of Colombia for future opportunities.
Responsibilities
- ✓Strategic Leadership: Develop and execute the business unit strategy for Eye Care TA that includes Retinal Diseases, Glaucoma and Tears portfolio ensuring alignment with corporate objectives and market opportunities.
- ✓Become ‘guardian of the brand’ END TO END by ensuring that all functional deliverables remain consistent with branding and deliver emotional messages aligned to the Brand Story.
- ✓Team Management: Lead, inspire, and develop high-performing marketing and sales teams, fostering a collaborative and results-oriented culture. Under their responsibility: Product Managers, District Manager, and In-field Teams
- ✓Understand and facilitate cross-functional/stakeholder discussion to strengthen insights; collaborate with Brand Team colleagues to engage critical opinion leaders from all customer groups.
- ✓Commercial Execution: Drive sales growth through targeted marketing initiatives, competitive positioning, and effective resource allocation.
- ✓Lead the development of Marketing inputs to the Strategic Brand Plan, securing appropriate budget to deliver Marketing objectives.
- ✓Stakeholder Engagement: Build and maintain relationships with key opinion leaders, healthcare providers, payers, and patient organizations.
- ✓Validate, together with SFE, the incentive plan each quarter.
- ✓Forecasting and KPI monitoring for the brand; budget planning, tracking and ROI measurement for Marketing team activities in prioritized markets.
- ✓Lead and guide the collection of insights to build an accurate Patient Journey, facilitating Brand Team workshops to secure input & cross-stakeholder viewpoints across the Region.
- ✓Lead the Brand Team, providing input for the Marketing function.
- ✓Lead segmentation activities for physicians and patients and by channel, identifying target segments and appropriate strategies for each.
- ✓Guide the design and implementation of all Marketing activities, to include:
- ✓Innovative Marketing tactics to deliver holistic solutions.
- ✓Traditional and non-traditional partnerships.
- ✓Multi-channel opportunities to strengthen campaigns.
- ✓Multi-stakeholder initiatives.
- ✓Ensure all in-field materials are aligned to Strategic Objectives of the Brand.
- ✓Operate within the guidance of all appropriate division and statutory business and regulatory requirements, including Ethics, Compliance and Code of Business conduct procedures and protocols.
- ✓Develop and lead direct reports in the Marketing team, with an integral Talent Mindset for successful succession plans.
- ✓Ensure team compliance with all appropriate divisions and statutory business and regulatory requirements, including Ethics, Compliance and Code of Business conduct procedures and protocols.
- ✓Role model AbbVie WWW behavior and enable the Matrix Team to achieve high-quality strategy and execution capability in all brands and business processes.
Qualifications
Skills
- ✓Ability to set Brand vision and strategy while maintaining balance between opportunities, resources and investments to maximize growth.
- ✓Ability to build organization and inspire people by continually putting things in perspective and communicating the bigger picture.
- ✓Champions patient empathy within the Brand Team/Marketing function, leading and embracing the need for a patient-centric approach while maintaining up-to-date insights for all customer and stakeholder types.
- ✓Strong customer-focus, responding proactively to changes in environment and customer needs.
- ✓Leads strategic thinking and oversee management of marketing-led initiatives/projects and execution which includes promotional mix and cross channel thinking.
- ✓Demonstrates Strategic and tactical planning skills and prioritizes decisions and activities to ensure efficient use of resources, addresses critical issues impacting the Brand (critical thinking).
- ✓Effectively communicates, influences, and negotiates with all relevant external/internal stakeholders.
- ✓Ability to establish clear expectations, provide timely, accurate feedback - both positive and negative - and take appropriate follow-up action to build capability and ensure effective functioning.
- ✓Develops and nurtures innovation/ lateral thinking, able to identify the most appropriate solutions to complex problems.
- ✓Proactively addresses issues/proposals that impact product performance: is highly accountable and takes responsibility for performance monitoring.
- ✓Manages budget, P&L, forecasting, supply chain and KPI tracking, leveraging strong analytical skills.
Knowledge
- ✓Bachelor’s degree in Life Sciences, Business Administration, or related field; advanced degree preferred.
- ✓Proven leadership experience managing marketing, sales, and cross-functional teams.
- ✓Strong understanding of access and medical affairs functions
- ✓Understanding the markets, the full range of customers and stakeholder needs as well as issues related to the therapy area.
- ✓Channel mix techniques.
- ✓Financial processes & business acumen.
- ✓Competition, customer base, reimbursement and market access processes/issues.
- ✓Pharmaceutical industry business and/or OTC or consumer goods sectors, policies and procedures.
- ✓Advanced level of English.
Experience
- ✓Good performance track record with tangible results in business and people for more than 3 years.
- ✓Proven track record of success in a commercial, marketing and/or sales leadership position for at least 5 years.
- ✓Experience of working in other functions, including sales experience (any industry) for at least 1 year (In field experience).
- ✓Portfolio Management: Experience handling a portfolio of more than 5 brands.
- ✓Experience in building effective working relationships with a broad range of cross-functional stakeholders.
- ✓Educated to degree level, or equivalent (higher degrees or marketing qualifications preferred).
- ✓Experience in leading people (> 3years) and building high performing teams.
Preferred
- ✓Experience in high specialty care, innovative medicines, neuroscience or other specialized therapeutic areas, OTC products will be a plus
- ✓Significant experience within pharmaceutical, biotechnology, medical device, healthcare, or related industries
- ✓Experience supporting or leading product launches and launch readiness initiatives.
- ✓Experience leading commercial teams including marketing, sales, or field-based organizations.
Experience managing multi-level commercial organizations, including field-based teams.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
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