About this role
This is where your work makes a difference. At Baxter, we believe every person—regardless of who they are or where they are from—deserves a chance to live a healthy life. It was our founding belief in 1931 and continues to be our guiding principle.
We are redefining healthcare delivery to make a greater impact today, tomorrow, and beyond. Our Baxter colleagues are united by our Mission to Save and Sustain Lives. Together, our community is driven by a culture of courage, trust, and collaboration.
Every individual is empowered to take ownership and make a meaningful impact. We strive for efficient and effective operations, and we hold each other accountable for delivering exceptional results. Here, you will find more than just a job—you will find purpose and pride.
About The Role: We are seeking an experienced and commercially driven Sales Manager to lead the growth of Baxter's Patient Support Systems (PSS) business in Singapore. This role is responsible for the overall commercial performance of the PSS portfolio through strategic business planning, distributor management, and market development. The successful candidate will drive growth, expand market share, build strong customer relationships, and ensure achievement of sales and profitability objectives.
In addition to direct ownership of the PSS business, the Sales Manager will provide leadership and coaching to a Key Account Manager responsible for the Global Surgical Solutions (GSS) and Front Line Care (FLC) portfolios, ensuring alignment to commercial priorities and business objectives. Working closely with distributor partners, healthcare institutions, clinicians, equipment planners, procurement stakeholders, and internal teams, this role will play a critical part in strengthening Baxter's presence across Singapore's healthcare market. Portfolio Overview: Patient Support Systems (PSS) The PSS portfolio focuses on improving patient safety, mobility, clinical outcomes, and caregiver efficiency across acute and long-term care settings.
Key product categories include: Hospital Beds ICU Beds Therapeutic Surfaces and Mattresses Patient Handling and Mobility Solutions Stretchers and Transport Solutions The Sales Manager has direct commercial responsibility for the growth and performance of the PSS portfolio. Global Surgical Solutions (GSS) The GSS portfolio supports healthcare providers in creating safer and more efficient surgical environments. Key product categories include: Surgical Tables Operating Room Lights Surgical Pendants Integrated Operating Room Solutions Video Management Systems Front Line Care (FLC) The FLC portfolio provides diagnostic and physical assessment solutions that support frontline clinicians in delivering patient care.
Key product categories include: Welch Allyn Diagnostic Solutions Vital Signs Monitoring Physical Assessment Devices Diagnostic Cardiology Solutions The GSS and FLC portfolios are managed by the Key Account Manager reporting into this role. Key Responsibilities: Commercial Leadership Develop and execute business strategies to achieve revenue, profitability, and market share objectives for the PSS portfolio. Lead annual business planning, forecasting, and commercial execution activities.
Identify opportunities for business expansion, market penetration, and portfolio growth. Analyze market trends, customer needs, and competitive activity to drive strategic decision-making. Deliver sustainable business growth through effective distributor management and customer engagement.
PSS Business Ownership Assume full commercial responsibility for the PSS portfolio in Singapore. Drive sales growth through distributor partners and strategic account development. Develop and execute go-to-market plans to maximize business performance.
Support major projects, tenders, and capital equipment opportunities. Build relationships with key hospital stakeholders, procurement teams, clinicians, biomedical engineers, and equipment planners. Leadership & Team Management Lead, coach, and develop the Key Account Manager responsible for the GSS and FLC portfolios.
Provide strategic direction and performance management to support achievement of business objectives. Foster a culture of collaboration, accountability, and customer focus. Support capability development and succession planning within the team.
Distributor Management Build strong partnerships with distributor organizations. Conduct regular business reviews and performance assessments. Develop action plans to accelerate growth and improve commercial execution.
Provide commercial, product, and strategic support to distributor teams. Ensure effective execution of sales, marketing, and tender activities. Customer & Market Development Establish and maintain strong relationships with healthcare stakeholders and key decision-makers.
Develop expert knowledge of customer requirements, healthcare trends, and market dynamics. Identify new business opportunities and strategic partnerships. Represent Baxter at industry conferences, workshops, and educational events.
Product & Clinical Support Support product demonstrations, clinical workshops, seminars, and training activities. Provide product and market expertise to distributors and customers. Communicate the clinical, operational, and economic value of Baxter's solutions.
Collaborate with regional marketing and product management teams to support growth initiatives and product launches. Tender & Project Management Support tender preparation, submission, and execution. Partner with distributors on major healthcare infrastructure and capital equipment projects.
Coordinate cross-functional resources to ensure successful project implementation. Monitor project progress and customer satisfaction. Reporting Structure: Reports To: Business Unit Manager Direct Report: Key Account Manager (GSS & FLC) Education & Experience: Bachelor's Degree or equivalent professional qualification.
Minimum 10 years of sales, business development, or commercial leadership experience within the medical device, healthcare technology, or healthcare industry. Proven track record of delivering sustainable revenue growth and market expansion. Experience managing distributor-led business models.
Experience leading and developing sales professionals. Experience within hospital, capital equipment, medical device, or healthcare technology environments. Previous experience with hospital infrastructure, patient care solutions, operating room solutions, or diagnostic portfolios is highly desirable.
Qualifications & Skills: Strong commercial and strategic business acumen. Proven leadership and people management capabilities. Excellent distributor and stakeholder management skills.
Strong communication, presentation, and negotiation abilities. Ability to work effectively within a matrix organization. Strong analytical, planning, and problem-solving skills.
Self-motivated and results-oriented. Fluent in spoken and written English. Willingness to travel domestically and internationally as required.
Equal Employment Opportunity Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic. Reasonable Accommodations Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally.
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