Position Summary
The International Product Marketing Manager partners with the North America marketing, engineering, scientific and
global sales teams to develop and implement a strategy for marketing programs including demand generation,
awareness building, print and digital marketing, social media, sales-support activities. The incumbent will work as a
liaison between the N.A. IPT marketing partners to develop and execute marketing programs with dealer partners
primarily within the Asia-Pacific (APAC) marketing channel and may include working in support of Latin America or
other international marketing channels. The role is intended to complement and support local marketing initiatives.
Duties
- ✓Modify and adapt N.A. IPT marketing strategies and programs for various IPT products to Asia Pacific, Latin America, or other international markets to drive effective marketing and sales results.
- ✓Manage and monitor execution of marketing programs, working closely with N.A. marketing, sales, scientific, and engineering teams.
- ✓Serve as primary marketing liaison between the N.A. IPT marketing team and local international sales team and dealers in designated region.
- ✓Analyze and report on marketing activities and results.
- ✓Collaborate on region/country marketing campaigns to work with N.A. marketing team to synthesize learnings and create future strategy.
- ✓Participate in trade-shows and assist with planning and execution of annual dealer meeting.
- ✓Responsible for content management, process creation, documenting and maintaining guidelines, sharing new information, etc.
- ✓Participate in territory specific projects to drive business expansion and growth.
- ✓Provide ongoing market analysis for region/country and make necessary recommendations to N.A. marketing team.
- ✓Champion region/country marketing priorities while understanding local challenges and proposing solutions if additional elements or changes are required.
- ✓Collaborate on global campaigns across key regions and work collaboratively with the global team to synthesize learnings/data and create future strategy.
- ✓Keep region/country dealers and sales management updated on marketing direction to increase distributor trust and commitment.
- ✓Develop, design, implement and measure demand generation programs using a mix of traditional and web-based lead generating activities.
- ✓Work with in-house digital marketing specialist to implement and evaluate digital and social marketing campaigns.
Duties - cont'd
Education Degree
- ✓Bachelor's Degree in Marketing or Business
Required Experience
- ✓5 – 7 years of experience working in a market-based role of which 2 years is experience with international markets.
- ✓Market experience with medical capital equipment is strongly desired.
- ✓Must be available to travel domestically and internationally up to 20 – 25%.
- ✓Must have excellent project management skills and have the ability to manage multiple, complex, high priority situations at once.
- ✓Ability to organize and prioritize work to meet deadlines.
- ✓Excellent problem solving, organizational, and analytical skills.
- ✓Must have experience working with complex products, marketing channels, and strategies.
- ✓Must have excellent oral communication skills and be able to effectively interact with sales, dealers, service, and Customers in markets outside of N.A.
- ✓Must have excellent written communication skills.
Preferred Experience
- ✓MBA in Marketing is highly desirable.
Skills
Pay range for this opportunity is £57,800.00 - £74,800.00. [ACTION REQUIRED - REMOVE IF NOT APPLICABLE:] This position is eligible for bonus participation.
Minimum pay rates offered will comply with county/city minimums, if higher than range listed. Pay rates are based on a number of factors, including but not limited to local labor market costs, years of relevant experience, education, professional certifications, foreign language fluency, etc.
STERIS offers a comprehensive and competitive benefits portfolio. Click here for a complete list of benefits: STERIS Benefits
Open until position is filled.
STERIS is a leading global provider of products and services that support patient care with an emphasis on infection prevention. WE HELP OUR CUSTOMERS CREATE A HEALTHIER AND SAFER WORLD by providing innovative healthcare and life sciences products and services around the globe. For more information, visit www.steris.com.
If you need assistance completing the application process, please call 1 (440) 392.7047. This contact information is for accommodation inquiries only and cannot be used to check application status.
STERIS is an Equal Opportunity Employer. We are committed to equal employment opportunity to ensure that persons are recruited, hired, trained, transferred and promoted in all job groups regardless of race, color, religion, age, disability, national origin, citizenship status, military or veteran status, sex (including pregnancy, childbirth and related medical conditions), sexual orientation, gender identity, genetic information, and any other category protected by federal, state or local law. We are not only committed to this policy by our status as a federal government contractor, but also we are strongly bound by the principle of equal employment opportunity.
The full affirmative action program, absent the data metrics required by § 60-741.44(k), shall be available to all employees and applicants for employment for inspection upon request. The program may be obtained at your location’s HR Office during normal business hours.