About this role
The Position The Brand Manager plays a pivotal role in driving the success of assigned brands within the Operating Unit (OPU). This role is responsible for executing brand strategies, enhancing customer engagement, and ensuring cross-functional alignment to achieve business objectives. The Brand Manager collaborates closely with regional (ROPU) and local teams to deliver impactful marketing initiatives, support product launches, and drive sustainable growth.
Duties & Responsibilities Translate brand strategies into actionable operational plans tailored to the local market. Provide local insights to influence ROPU brand strategies, including market trends, customer needs, and competitive intelligence. Contribute to the business planning cycle, including Outlook and Long-Term Forecast (LTF) processes.
Develop and implement the OPU operational plan for assigned brands. Monitor brand performance, ensuring alignment with sales and market share targets. Lead launch readiness activities for new products and indications.
Execute customer engagement initiatives such as expert meetings, CME programs, and multichannel campaigns. Collaborate with Medical Affairs to ensure scientific accuracy and relevance of promotional materials. Support the sales team with updated training content and brand messaging.
Foster strong alignment with Sales, Medical Affairs, and other key stakeholders to ensure cohesive brand execution. Act as a liaison between the OPU and ROPU brand teams, ensuring continuous feedback and knowledge sharing. Promote knowledge sharing and capability building within the organization.
Build strong relationships across functions to support brand success and team effectiveness. Requirements Bachelor’s degree in Pharmacy , Medicine or Health Science . Advanced degree (MBA or equivalent) is a plus.
Minimum 2 years of experience in product management in Pharmaceutical MNCs , preferably in Cardiovascular or Specialty Care. Strong business and marketing acumen with a customer-centric mindset. Proven ability in strategy execution, project management, and cross-functional collaboration.
Proficiency for English in professional level and fluent in Vietnamese are required. Excellent communication and relationship management skills.