Consumer & Customer Engagement Manager, Allergan Aesthetics

Allergan Aesthetics

The Consumer and Customer Engagement Manager is responsible for developing and executing consumer-focused marketing strategies that drive brand awareness, customer acquisition, and long-term loyalty within the aesthetic, beauty, or wellness sector. This role bridges aesthetic marketing, customer experience, and data-driven engagement, ensuring consistent, personalized, and compelling interactions across all consumer touchpoints.

Develop and lead integrated consumer and customer engagement strategies aligned with brand positioning and business objectives.

Design and manage end-to-end customer journeys across online, in-clinic, and offline channels.

Identify key consumer insights and translate them into effective marketing initiatives that enhance emotional connection and trust with the brand.

Work closely with our key account stakeholders to understand their need then develop a strategic DTC campaign with excellent in execution to help them in recruiting and maintaining their patients.

Plan and execute aesthetic marketing campaigns across digital, social media, CRM, events, and partnerships.

Ensure all consumer-facing content reflects premium aesthetics, clinical credibility, and brand consistency.

Collaborate with creative, medical, and sales teams to develop campaigns that highlight treatments, products, and customer success stories.

Own and optimize CRM programs including loyalty programs, customer retention initiatives, and lifecycle communication.

Segment customer databases based on behavior, preferences, and lifecycle stages.

Drive personalization strategies to improve engagement, repeat visits, and customer lifetime value.

Oversee social media and digital platforms with a focus on community building, education, and engagement, not just promotion.

Work closely with digital marketing teams to leverage paid media, influencer marketing, and social listening.

Monitor and respond to customer feedback, reviews, and conversations to protect and enhance brand reputation.

Track and analyze engagement KPIs

Use consumer data and market trends to continuously optimize campaign performance and customer experiences.

Prepare regular reports and actionable insights for senior management.

Partner with sales, business excellence, clinical specialists, medical, and customer service teams to ensure seamless customer experience.

Train internal teams on customer-centric engagement practices and brand communication guidelines.

Manage external agencies and vendors, including creative, CRM, and digital partners.

Strong expertise in consumer and customer engagement marketing

Solid understanding of aesthetics, healthcare, or wellness marketing

CRM and customer lifecycle management

Campaign planning and integrated marketing execution

Customer journey mapping and personalization strategy

Digital marketing and social media management

Marketing analytics, dashboards, and performance measurement

Data-driven decision-making and consumer insight generation

Strong storytelling and communication skills

Creative mindset with commercial acumen

Customer-obsessed and detail-oriented

Collaborative, proactive, and adaptable

8–12+ years in marketing, with strong experience in consumer marketing, preferably in aesthetics, healthcare, FMCG, or premium/luxury services

Educational degree in Marketing, Business, or related field

Proven leadership experience managing cross-functional teams

Strong exposure to B2C and B2B2C models

Strategic thinking with strong execution understanding

Deep understanding of consumer behavior and patient journey

Strong stakeholder management and influencing skills

Leadership, coaching, and team development capability

Data-driven decision-making mindset

Experience in digital and omnichannel marketing

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