About this role
JOB DESCRIPTION: Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology. Established Pharmaceuticals Division (EPD) We are committed to bringing the benefits of our trusted medicines to more people in the world’s fastest-growing countries.
Our broad portfolio of high-quality and differentiated branded generic medicines reaches across multiple therapeutic areas including gastroenterology, women's health, cardiometabolic, pain management/central nervous system, and respiratory. Working at Abbott At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to: • Career development with an international company where you can grow the career you dream of. • A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune. • A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
The Opportunity As the Senior Product Manager, you will be responsible for the strategic development and execution of marketing plans and tactics to drive market penetration and accelerate profitable sales growth. You will drive brand awareness and adoption via multi-channel marketing, including healthcare professionals, direct-to-consumer and community activations, while establishing and maintaining robust marketing processes to drive seamless execution and a measurement culture to track progress and effectiveness. What You’ll Do • Develop and implement annual business plans to achieve business targets • Plan and execute marketing activities flawlessly, working closely with cross-functional teams and partners • Develop brand campaigns when necessary and execute 360 across all relevant channels HCPs, consumer, e-commerce, CRM • Develop and implement 360-communication plan with traditional and digital media and other consumer touchpoints, working with local media agencies, country manager, distributors and sales teams • Track and articulate market performance, trends and identify their impact on the business to influence business strategy, identify future risks and opportunities and ensure the business is delivering upon its growth targets • Demonstrate excellent project management skills • Work collaboratively with Area and local cross functional teams to execute marketing initiatives with success, as well as identify further opportunities for Freestyle Libre • Analyze ROI of promotional investments to optimize the mix • Monitor brand performance and marketing budget to ensure it meets KPIs on sales and profitability • Build rapport & work closely with KOLs to drive brand awareness, preference and advocacy • Execute field activities such as road shows, product training and symposiums to create product awareness among health professionals and public • Ensure that all business activities are conducted in accordance with Abbott Code of Ethics and local government laws Requirements • Business degree – Graduate or Post-graduate • +8 years of pharmaceutical marketing experience • Local experience in APAC with ideally at least 1 year experience in sales on top of marketing • Experience in Endocrinology, Cardiology and Immunology TAs • Fresh growing mindset thinking that shows innovation and ambition • Keen interest to challenge the status quo in order to transform the business • Agility and clear communication skills to be a key influencer with a variety of stakeholders • Hungry for a challenge • Resilience to upgrade thinking with the objective to grow the business • Intrapreneurial, takes initiative and comfortable to take the lead • Exuding high energy, demonstrating progressive thinking that is market competitive • Insights driven brand builder.
Brand champion • Comfortable to operate with multiple competing priorities with limited resources • Collaborative leadership style, able to bring multiple parties together to resolve an issue • Excellent interpersonal skills Location This position is based at DUO Tower, Singapore . Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at www.abbott.com , on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal . The base pay for this position is N/A In specific locations, the pay range may vary from the range posted. JOB FAMILY: Product Management DIVISION: EPD Established Pharma LOCATION: Singapore > Singapore : DUO Tower ADDITIONAL LOCATIONS: WORK SHIFT: Standard TRAVEL: Yes, 20 % of the Time MEDICAL SURVEILLANCE: Yes SIGNIFICANT WORK ACTIVITIES: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Continuous standing for prolonged periods (more than 2 consecutive hours in an 8 hour day)