About this role
Celltrion Group provides biosimilar and innovative biopharmaceutical medications to help increase patient access to advanced therapies around the world. Celltrion Group offers biologics to about 110 countries, along with more than 30 global partners around the world. With hands-on experience and knowledge accumulated through years of working in the advanced pharmaceutical markets around the world, Celltrion Group has been securing distribution channels and providing patients with biosimilars at affordable prices.
Achieve the objectives established by the commercial department. Demonstrate exceptional knowledge of the products, pathologies, and competitors. Support marketing, medical and promotional activities.
Design and execute an action plan for the assigned region that allows the achievement of the objectives. Identify access barriers in the Mexican market, analyze and propose ideas to improve access. Set up business goals and achieve the goals with the well-designed local marketing plans and penetration plans.
Propose productive and efficient action plans to improve sales in the territory of Mexico. Plan and execute the hospital formulary listing Ability to use and learn different digital tools (Kangaroo CRM among other company´s tools). Constant communication with the different areas of the company.
Provide timely reports according to the needs of the company and the commercial area. Based on the assigned accounts and the objectives of the region, develop a monthly plan, and work together on it with the commercial team. Comply with all legal and pharmacovigilance rules and procedures defined by the company in its technical relationship actions.
Direct the commercial strategy of the assigned region (Centro-Sur): account mapping and segmentation, prioritization of HCOs/HCPs, and definition of the market-access route per account (public, private and decentralized channels). Lead, coach and supervise the regional team (Key Account Executive and Medical Representative): account assignment, weekly pipeline follow-up, CRM discipline and execution control, without micromanagement. Manage the assigned distributor portfolio and consolidate monthly sell-out for KPI measurement; ensure product availability and prevent stock-outs.
Identify and capture state-government tender opportunities in the territory, coordinating with the tender team. Lead the weekly working rhythm required by the role, including the marketing-agency weekly meeting (agenda, minutes, owners and deadlines), translating commercial needs into measurable marketing actions. Additional functions requested by Commercial Head if necessary.